Myth: If I don’t own a business, I don’t need to worry about my personal brand.
This couldn’t be further from the truth. When you’re applying for jobs, recruiters and hiring managers are going to look you up online to see what your digital footprint says about you.
A bad digital first impression can destroy your chances at a job. Your digital brand needs to hook someone and immediately convey who you are, why they should connect with you, and build trust.
Many people only focus on the verbal content of their profiles and websites. But since your digital first impression happens so quickly–before someone reads any of your content or descriptions, you have to capture their attention with nonverbal cues or your digital body language.
If you have no idea what your digital first impression is, let alone how to fix it, then this course is for you!
Instructor, Vanessa Van Edwards, is the lead investigator at the Science of People, a human behavior research lab. She is also a Huffington Post columnist and author of the book Captivate: The Science of Succeeding with People. Through her groundbreaking live workshops and various courses online, she loves to teach individuals how to succeed in business and life by understanding the hidden dynamics of people.