Allstate (501+ Employees, 8% 2 Yr Employee Growth Rate)

5% 1-Year Employee Growth Rate | 8% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.

At the heart of that mission are the people that work here-the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.

That’s because at Arity, we believe work and life shouldn’t be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don’t just want you to see yourself here. We want you to be yourself here.

Job Header:

Job Code: 70022078
Band: F
FLSA: Exempt

Job Summary:

The purpose of the Product Marketing team at Arity is to lead the strategy, positioning, planning and development of B2B marketing strategies. These go-to-market strategies will drive product awareness, consideration, choice and loyalty to achieve short-term revenue targets while optimizing long-term profitability. This group is a core partner to the Product, Engineering, Design, Data, Sales, and Customer Success teams to drive adoption of Arity products in market. They collaborate with the Brand and Sales Enablement Marketing team to deliver tactical marketing initiatives to the market.

We are looking for a seasoned Product Marketing Sr Manager, who will help shape the company’s voice, narrative, communications and external profile. As the Product Marketing Sr Manager for Insurance, you will provide in-depth customer and market knowledge that drives the Arity business and portfolio strategies to B2B customers. You will be responsible and accountable for market analysis and contribute to product positioning and communications, product adoption, revenue growth, and new Arity product launches. You will lead cross-functional teams on complex project plans, direct staff/external agency partners, and influence business partners and strategies. The successful Director must possess a variety of competencies including advanced collaboration skills to achieve organizational buy-in both within and outside of Arity. This role requires a strategic thinker who is comfortable with ambiguity in the world of new product development. The ideal candidate has a passion for data and technology and how it can be used to create business outcomes for insurance companies, an innate ability to transform complex technical concepts into easy-to-understand messaging and materials, and the ability to build and improve scalable mechanisms for managing our work. Comfort with and experience in telematics is a must.

Key Responsibilities:

  • Identify and define the market opportunities for Arity’s Insurance solutions including mapping customer segments, buyer personas with the propensity to buy and who will derive the greatest value.
  • Build and execute Arity’s marketing Insurance strategy for our client base. This will involve working with the senior leaders of our business, technology, and marketing organizations.
  • Act as the ‘voice of the customer’ and provide a market & business perspective on value for product development teams
  • Lead creation and refinement of differentiating product positioning, value propositions and/or concepts in conjunction with the Product Manager. Collaborate with Sales Engineering, Customer Success and UX Research teams to execute testing as appropriate.
  • Build a content strategy and lead strategic development and integration of marketing/sales materials across platforms and programs such as sales sheets/demos, case studies, white papers, webinars, blog posts, emails, websites, social, event materials, etc.
  • Work closely with sales to develop compelling presentations and collateral designed to drive prospects through the sales funnel
  • Along with product, educate colleagues on product features and their benefits and how to present new products to prospects
  • Act as an external spokesperson at events and with media to promote our products; present work internally to leadership and other teams
  • Achieve results by creating a high-performance environment; manage, develop and direct staff, interns and marketing/advertising agency partners

Knowledge/Skills/Abilities/Experience:

  • 15+ years of Product Marketing experience
  • 5+ recent experience working in B2B, preferably in Insurance, Telematics and/or other industry domain
  • Experience working in a fast-paced and highly cross-functional organization
  • Familiarity with Salesforce, Pardot, DemandBase and/or similar Account Based Marketing tech stack tools
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills
  • Strong financial acumen
  • Strong understanding of the product go-to-market life cycle and a track record of launching products in agile product development environments
  • Advanced solution skills; flexible in times of change
  • Exceptional communication skills, both written and verbal; excellent ability in coaching others to write, copyedit and judge creative
  • Must be highly motivated, a passionate team player and provide a track record of successfully motivating teams
  • Strong technical acumen, particularly in the development of software that incorporate a diverse set of data inputs
  • Effectively lead and collaborate across boundaries to implement decisions and/or initiatives in an integrated manner
  • Proven relationship management and leadership skills combined with the ability to influence others; and
  • Strong people and thought leadership, and the ability to effectively mentor and coach others.
  • Bachelor’s degree required; MBA and/or Marketing-related undergraduate degree related field preferred

Notes:

The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job. This position is WFH/remote and open to any US location

Compensation offered for this role is $119,700.00-$182,025.00 per year and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

That’s the day-to-day, now let’s talk about the rest of it. As we mentioned, Arity was founded by The Allstate Corporation. But you’ll be working for-and at-Arity. It’s the best of both worlds. You’ll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. That’s more than just free breakfasts and brain breaks. It’s a culture that encourages you to be you.

Sound like a fit? Apply now! We can’t wait to meet you.

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Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the ‘EEO is the Law’ poster click ‘here‘. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click ‘here‘. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee’s terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment

Tagged as: 501+ Employees, Hide US-Only Jobs, Venture Funded

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