General Motors (501+ Employees, 25% 2 Yr Employee Growth Rate)

17% 1-Year Employee Growth Rate | 25% 2-Year Employee Growth Rate | LinkedIn | $505.3K Venture Funding

What Is Employee Growth Rate & Why Is It Important?


Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis

This role will lead strategy development for product drops across all Connected Services products while also leading marketing activity for GM’s Infotainment products. The position will be expected to oversee development and production of leading-edge software narratives to create anticipation, hype, and adoption across the Connected Vehicle portfolio. Areas of product focus will include GM-owned and 3rd-party partners (streaming audio, streaming video, voice assistant, etc).

A successful candidate will have a passion for in-vehicle & connected technologies, an interest in leading-edge customer engagement strategies, an ability to synthesize and simpAssislify customer value propositions and messaging, a data-driven approach, and a desire to bring new thinking to existing marketing approaches. This position will report to the Connected Vehicle Brand Marketing Manager and interface heavily with different areas of the organization including Product, Marketing, Operations, and Sales teams.

Role Responsibilities:

  • Marketing support for existing and new Connected Vehicle products
  • Strategy development for semi-annual Product Drops
  • Partner with brand marketing, CRM, sales, CX, UX, product, and software teams
  • Lead liaison with Creative & Media Agencies for development of new content, reviews of existing content & media strategies
  • Support product fundamentals such as naming, positioning, messaging, guidelines, and other foundational materials for existing, enhanced, and new products
  • Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity
  • Develop and execute a measurement and testing framework that identifies the most impactful imagery, language, and format for Connected Vehicle content
  • Be a trusted subject matter expert for Connected Vehicle offerings
  • Ensure consistency and accuracy across integrated channel communication plans, including content development, asset creation, media investment, and channel strategy
  • Support Global integration for connectivity products as they expand

Additional Description

Skills Required :

  • Detail-oriented individual
  • Forward-looking brand marketer that excels in a fast-paced innovation environment
  • Passion for ensuring consistent communications across customer touchpoints
  • Proven track record of driving consistency across messaging
  • Ability to collaborate and thrive cross-functionally
  • Adaptive to regularly changing and evolving product lifecycles
  • Strong teammate with an ability to build relationships across a wide set of teams with varying objectives
  • Development of employees aligned with GM’s strategy of creating an inclusive and engaged workforce centered on feedback, recognition, and development

Educational Requirements:

  • Four-Year Accredited College Degree
  • Advanced/Master’s degree in a marketing or business-related field (preferred but not required)

Additional Requirements / Comments:

  • 5+ years of brand marketing experience
  • Areas of expertise:
    • Proven ability to understand and organize product detail in a complex and regularly changing landscape
    • Experience in marketing a technology brand and associated products
    • Integrated brand campaigns including launch experience
    • Cross-functional experience, working collaboratively across a wide set of teams
    • Advertising content development and review
    • Media planning and execution
    • Familiarity with digital channels
    • Go-to-market readiness for launch initiatives

Please only apply if you DO NOT need sponsorship to work in the Unites States now or in the future. We are unable to consider candidates who require sponsorship .

COMPENSATION : The median level of salary compensation for this role is $126,751.

BONUS POTENTIAL : An incentive pay program offers payouts based on company performance, job level, and individual performance.

BENEFITS : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote #GM-Remote

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Tagged as: 501+ Employees, Hide US-Only Jobs, Venture Funded

Job Overview
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