Job Title – Blog Manager
Who Are We Looking For
We are looking for an experienced Blog Manager who will be responsible for blog creation, optimization, and editorial calendar management across digital platforms. This position is remote.
How You Can Make An Impact
Understand the ideal customer avatar for the MoxieLash brand and publish regular high-quality curated blog posts to increase engagement. Ensure consistent brand messaging.
Develop and manage a focused blog publishing strategy. Schedule/maintain blog calendar.
Guide blog visitors from awareness to acquisition. Support the sales funnel by turning MoxieLash blogs into powerful, high-converting lead magnets.
Manage the blogging team. Source and manage guest bloggers. Mentor internal contributors. Collaborate with the digital marketing function for unified messaging.
Enhance blogs for search engine optimization. Ensure high organic ranking with effective SEO.
Enrich blogs with CTA’s, graphics, embedded media. Improve flow, readability and aesthetics.
Create and manage a library of blog posts. Interlink to relevant content across MoxieLash digital footprint, build on-page SEO. Regularly update internal links/ replace broken links.
What You Bring To The Table
3-5 years of blogging, content creation and management experience.
Hands-on experience in creating consistent, high-quality content and building an audience.
Excellent understanding of SEO concepts (landing pages, keyword optimization, copywriting, interlinking etc.), and blogging best practices.
Prior experience in leading a team of bloggers, content writers and editors. Ability to manage guest authors, freelancers and internal contributors. Collaborate across teams.
Awareness of the sales funnel and ability to turn blogs into resourceful lead generation tools.
Advanced knowledge of creative storytelling, color psychology and visual aesthetics.
Proactive attitude with high level of attention to detail, creativity, and structured approach.
Experience in one or more CMS entities (e.g. WordPress, Joomla, HubSpot, Rainmaker etc.).
Analytical and creative thinking; outstanding communication and interpersonal skills..
Academic Qualifications We Expect You To Have
Bachelor’s degree in communication, journalism, liberal arts or relevant field; can be offset by extensive experience in similar role.
What We Prefer You To Have
Prior experience with ecommerce retailers preferred.
Prior experience in the Cosmetic & Beauty industry a big plus.
MBA degree an advantage.
BONUS if you…
Love a close-knit family feel.
Are passionate and excited about the beauty industry.
Like to have a laugh and have fun!
Enjoy reading books and learning.
Thrive in a fast-moving, agile and dynamic work environment.
Turn your video ON during zoom meetings so we can see you!