Content Strategist, Chargebee Academy Marketing

25% 1-Year Employee Growth Rate | 89% 2-Year Employee Growth Rate | LinkedIn | $93.2M Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Chargebee is a series-F funded subscription billing and revenue operations platform used by fast-growing businesses like Freshworks, Okta, and Envoy. With a global base of customers across 50+ countries, Chargebee is a recognized leader in the subscription management software space.

We are witnessing phenomenal growth as the world shifts to a subscription model. To keep up this momentum, we are doubling down on our hiring to build a world-class team.

One of the key initiatives to frontline this growth is Chargebee Academy, a learning hub and community initiative, which is aimed at creating a tribe of subscription operators. Here’s a quick rundown of this role.

Why you’re needed here

You will be part of Chargebee’s marketing team and specifically, part of the team that builds Chargebee Academy, a learning platform for subscription operators across the globe. This will be a collection of resources to guide not only Chargebee’s customers but also professionals from other subscription businesses. This initiative needs dab hands to construct the best-on-the-internet tutorials and video lessons—about everything subscription management, recurring billing, and revenue operations.

You have the opportunity to make Chargebee Academy the go-to-learning-hub for subscription businesses.

What you will work on here

The content strategist will primarily be responsible for defining the content framework, building a content calendar, creating courses from scratch so there is enough content in the pipeline and exploring new content formats for the longer term.

As a content strategist, you will help Chargebee create a billion subscription operators in the next 5 years. You will put in place a content structure for Chargebee Academy so it can become the next big demand generation engine for Chargebee.

In a nutshell, here are your responsibilities:

• Bring out new courses and certifications for the Academy every month.
• Understand what works for Chargebee, the product, and build out a pipeline of courses in alignment with this understanding.
• Work closely with the SEO expert and the demand generation team while creating this content pipeline. You own this content pipeline and will create content as per this calendar.
• Support the marketing specialist with appropriate content to help with go-to-market plans and lead generation goals.

Plan:Define how content needs to be organized and the formats that are required to make Chargebee Academy a high-ranking link in the SERP.

Create: Build Chargebee Academy. You are the product manager for Academy. Work through the different stages of video lessons, from ideation and scripting to production, and work with the marketer to help launch the Academy.

Scale:Build tiers of content and make Chargebee Academy the go-to-place for everything related to a subscription business. Work with the full-stack marketer to help scale Academy in a phased manner.

Research:Identify the learning needs of customers and other subscription professionals. Talk to customers and prospects to understand how they’ve been able to scale (or not). You’ll drive research initiatives to collect valuable nuggets of wisdom from the market to fuel new content.

As a content strategist, you’ll help decide what the Academy needs and why it needs it. You’ll chalk out the content that is needed to take these ideas to completion.

Some skills/traits that would be helpful for you in this role

• Excellent writing/communication skills.
• Experience/expertise in managing social media campaigns.
• You have an idea about different content formats—what works and when they will work.
• You understand the basics of SEO.
• You understand the technology and love learning about new software products.
• You’re interested in producing video lessons for the long haul. 
• If you’re comfortable talking in front of the camera and have a basic knowledge of video editing on iMovie or Premiere Pro, that’s a plus! 
• Bonus points if you are a blogger or a video blogger.

Qualifications

• You possess 2+ years of experience writing for a technology product—either website copy, landing pages, video scripts, or blogs.
• You have prior knowledge of how a SaaS business works. Bonus points if you have worked with a SaaS/technology company before.
• You can get to the depths of the product and frame these as different content pieces for different stages of the funnel.
• Your skill set is a nice intersection between copywriting, technical writing, marketing, and public speaking.
• You know how to ship great content under tight deadlines.

What we promise

• A high-growth SaaS company.
• A great learning experience for building the next big content hub for Chargebee.
• A talented (and fast-growing) marketing team!
• Flexible timings.

Tagged as: >50% 2 Yr Employee Growth, 501+ Employees, Hide US-Only Jobs, Venture Funded