The HubSpot marketing team uses data from a wide variety of sources to identify opportunities to improve our prospect and customer experiences. The Marketing Analytics, Reporting, & Strategy team is responsible for providing the marketing team with the data infrastructure and analytical expertise to drive the business with data driven insights.
As a Marketing Data Analyst you will be responsible for helping build out the data infrastructure that the marketing team uses to make data driven decisions. You will transform large and complex data sets to enable other marketing team members to access data easily. This role will offer you the opportunity to become an expert on HubSpot’s data and how to manipulate that data into value for the business.
In this role, you’ll get to:
Build out scalable data models to structure data and analyze key parts of the HubSpot business
Own and improve key reporting for Executive stakeholders
Coordinate with stakeholders across Marketing to ensure that data is accessible and metrics are well-defined
Support marketers with training about how to use reporting to make data-driven decisions
Communicate findings and data insights to your stakeholders
Collaborate with both technical and non-technical areas of the business, bridging the gap between the business problem and the technical solution
Work cross-functionally to connect and train with the wider business and coordinate efforts on data, analytics and automation projects
Work collaboratively with our Business Intelligence and Data Engineering teams to expand access to data across the business
We are looking for people who have:
Experience working with complex datasets using SQL (any dialect, we use Snowflake SQL)
Strong analytical, communication, and project management skills
Experience using a Business Intelligence tool (we use Looker)
The ability to effectively collaborate cross-functionally to drive actionable and measurable results
Educational or professional experience with a heavy quantitative, analytical focus
A passion for the role of data in helping solve complex questions
Experience combining data from disparate data sources to identify insights that were previously unknown
A desire to constantly learn and improve themselves
Above and Beyond Qualifications:
Experience leading the technical execution of business intelligence and analytics related projects of large scope and complexity
Experience using advanced SQL techniques (windows functions, JSON flattening, common table expressions, UDFs, etc.) for data investigation, transformation, and analysis
Experience with data build tool (dbt)
A passion for teaching others how to make data driven decisions
Experience with data science and statistical tools such as R, Python, or others
Experience translating project requirements into a set of technical sub-tasks that build towards a final deliverable
Strong understanding of the fundamentals of a SaaS business and/or experience working at one
Confidence can sometimes hold us back from applying for a job. But we’ll let you in on a secret: there’s no such thing as a ‘perfect’ candidate. HubSpot is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
HubSpot helps millions of organizations grow better, and we’d love to grow better with you. Our business builds the software and systems that power the world’s small to medium-sized businesses. Our company culture builds connections, careers, and employee growth. How? By creating a workplace that values flexibility, autonomy, and transparency. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 4M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every HubSpotter globally who has helped build our remarkable culture, HubSpot has been named a top workplace by Glassdoor, Fortune, Entrepreneur, and more.
HubSpot was founded in 2006. We’re headquartered in Cambridge, Massachusetts, and we have offices in Dublin (Ireland), Sydney (Australia), New Hampshire, Singapore, Tokyo (Japan), Berlin (Germany), Bogotá (Colombia), and Paris (France).