Carolina Performing Arts (51-200 Employees, 7% 2 Yr Employee Growth Rate)

25% 1-Year Employee Growth Rate | 7% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Organizational Summary

The mission of Carolina Performing Arts (CPA) is to spark curiosity, inspiring all members of our community to discover and more fully engage with the world. We collaborate with dynamic and compelling artists from across the globe to create novel, mission-driven performing arts experiences in partnership with our community. We also open our venues to others to explore, create, and celebrate their own work. Through the Office of the Executive Director for the Arts, CPA oversees all artistic programming, campus and community engagement, marketing and fundraising for its presented, commissioned and produced work, and manages all operations of its venues including facility rentals, technical production, audience services and ticketing.

Carolina Performing Arts thrives because of our collaborations with a diverse cohort of partners that create deeper understanding for our audiences and enable us to be empathetic visionaries. As our campus, state, nation, and world continue to reckon with systemic injustices, we are committed to being an agent for change and making certain that our internal practices reflect the values that are made visible on the stage. We have identified a set of equity priorities and goals to guide us in evaluating and redesigning our own systems, operations, and culture. In September 2021, CPA launched a permanent Equity Council made up of eight staff members, including a leadership representative, who serve as an advisory body supporting the development and execution of those priorities. Our work is made possible – and made better – through the contributions of team members from a wide array of backgrounds, experiences, and identities. We seek to recruit and develop staff to create a welcoming, inclusive, and equitable organization.

Position Summary

As a member of the Marketing and Communications team, the Digital Media Design Specialist must be a compelling visual storyteller and a highly flexible and engaged designer across mediums, with an ability to adapt visual content for different audiences and outcomes. This individual will help to implement CPA’s marketing and communications strategy by researching, planning, creating, editing, organizing, and distributing digital media assets that ensure our organization’s story and messaging are supported with clean, dynamic visuals and branding, reach key constituencies, and position CPA as an arts leader. Their efforts will directly impact the activation and efficacy of CPA’s channels to increase brand awareness, drive engagement, and generate revenue.

The Digital Media Design Specialist reports to the Associate Director of Marketing and Communications. They work in close collaboration with the Digital Communications Specialist to create, repurpose, maintain and optimize visual content targeted to current and prospective audiences; current University students, faculty, and staff; artistic, campus and community partners. The Digital Media Design Specialist is responsible for the creation and management of a variety of graphic design, photography, audio, video and layout work, as well as website edits and improvements. They also develop additional brand collateral, including print ads, promotional items (swag) and event signage. Routine deliverables include digital media for Carolina Performing Arts events, initiatives, newsletter content, blog articles, advertisements, social media content and website content.

This position will manage projects from start to finish, sometimes working independently and other times as a member of a team. The Digital Media Design Specialist serves as a key resource and subject matter expert for their colleagues regarding both digital and non-digital design. They work collaboratively to ensure that CPA brand collateral is professional, compelling, accurate, audience appropriate and conforms to best practices of digital media and design, as well as to University and CPA style, standards, and policies.

Minimum Education and Experience: Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications:

  • Editorial mindset that seeks to understand what audiences consume and why, and how best to reach them; an understanding that both words and images are crucial to visual storytelling
  • Knowledge and experience with social media, website design, graphic design and content marketing, and a willingness to stay up to date on the latest trends in these areas
  • Ability to analyze and identify multimedia opportunities and develop assets to achieve established goals
  • Mastery of graphic design and production software, including Adobe Creative Suite
  • Strong attention to detail as evidenced by minimal errors in design layout and asset creation
  • Excellent visual communication skills with the ability to convey concepts and information clearly and effectively with an awareness of the target audience
  • Superior organizational skills and the ability to manage multiple, deadline-driven projects simultaneously. Proven ability to lead projects from initial conception to completion.
  • Strong interpersonal and team skills to interface with a broad range of colleagues, partners and vendors
  • A high level of empathy, creativity and flexibility
  • A growth mindset, with a desire to learn and adapt based on results
  • Ability to make sound design decisions that align with brand standards and that complement and expand on CPA’s current brand aesthetic
  • Ability to give and receive constructive design feedback and direction
  • Self-starter who can work independently and in a highly collaborative, deadline-driven environment
  • Proven ability to connect one’s own work and goals to the broader mission and values of an organization
  • Demonstrated enthusiasm for and alignment with Carolina Performing Arts’ mission and institutional values of curiosity, humility, and ambition
  • Ability to build internal stakeholder relationships across the organization with staff, senior leaders, and team members in a manner that contributes to a values-driven culture

Preferred Qualifications:

  • Experience with WordPress and/or other website content management software (CMS, WCM) and Google Analytics and/or other website analytics tools
  • Experience with productivity/collaboration platforms including Microsoft Office 365 Suite, file sharing tools, and project management software
  • Experience with/general knowledge of HTML, SEO
  • Competency in Usability and Accessibility standards
  • Experience with CMS-based webpage design and media integration (frontend only)
  • Experience analyzing audience data, identifying opportunities, and building audiences
  • Understanding of the printing process and the preparation/packaging of design files for print
  • Familiarity with two- or three-dimensional animation and visualization

For full position details and requirements, and to apply, please visit

https://unc.peopleadmin.com/postings/236944 and reference IDEALIST in your application. EOE.

Tagged as: 51-200 Employees, Hide US-Only Jobs, Venture Funded

Job Overview
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