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Marketing
Director, Marketing Automation Marketing
0% 1-Year Employee Growth Rate | 1% 2-Year Employee Growth Rate | LinkedIn | $3.7M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Director, Marketing Automation
- Remote/Home Office
- Full time
- REQ-202103-391
- TEAM: Marketing & One Day Studio
- REPORTS TO: Senior Managing Director, Digital Marketing
- LOCATION: Flexible
The Director of Marketing Automation plays a key role in executing our national digital marketing strategies in Salesforce Marketing Cloud. In collaboration with our digital marketing team, content marketing team and internal partners, you will maximize traffic, demand, acquisition, engagement, activation and retention through audience journeys in SFMC. You will own the development digital marketing assets, such as email and landing page builds, lead capture form creation, building customer journeys and automations, and developing newsletter templates with HTML/CSS. You will collaborate closely with the SMD, Digital Marketing and the Content Marketing team to execute audience-first programs including A/B testing, email client rendering tests, and QA.
This is an opportunity to be a critical contributor to achieving team-wide goals of stronger personalization, engagement, and retention with our audiences, including prospects, corps members, alumni, and donors. The ideal candidate is analytical and organized, motivated by results and data, and has a creative and agile approach to problem-solving.
PRIMARY RESPONSIBILITIES
Develop & Execute Campaigns (70%)
- Manage and execute all aspects of delivering audience campaigns: Work with project management, organize the campaign calendar; configure, deploy and manage campaigns to meet deadlines and milestones; and, provide timely updates on project status.
- Partner with content marketing, audience engagement, and other team members to understand audience needs and campaign strategy
- Pull targeted lists, manage audience and list segmentation, and complete any other data requirements for campaign execution
- Proofread campaign content for clarity, spelling, grammar, ensuring the content matches that provided by our copywriters
- Test and optimize campaign emails, including sharing test emails with and ensuring full stakeholder alignment prior to going into production.
- Complete QA and process checks to ensure error-free deployments.
- Troubleshoot issues (e.g., ensure emails, forms, and assets are rendering across devices and email clients, data alignment, etc.).
- Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.
- Track key performance indicators, develop and deliver reports and dashboards, derive insights from results, and recommend enhancements
- Handle requests for special reports, data, and campaign tracking information.
Advance Digital Marketing (20%)
- Design testing strategies for improving campaigns’ effectiveness, pilot your ideas, measure their impact, and roll-out when successful.
- Define and maintain email and SMS standards, including opt-in/out processes, email size, HTML/CSS format, scripting, adherence to brand guidelines, etc.
- Ensure data integrity, consistency and governance across SFMC and that all communications comply with privacy and security policies and applicable regulations.
- Document campaign and processes, identify opportunities to improve efficiency of campaign production, and roll-out initiatives to streamline email marketing.
Serve as an SFMC Expert (10%)
- Act as marketing platform expert and provide SFMC support and training to internal partners as needed
- Proactively research and recommend implementation of new features made available with each SFMC Release
- Stay current on email marketing industry benchmarks, emerging trends and best practices and propose opportunities to integrate to improve email marketing flexibility and scalability.
REQUIRED QUALIFICATIONS
- Minimum of 7 years of hands-on experience in email marketing, digital marketing, and/or marketing automation, including campaign set-up, nurture methodology, and funnel metrics
- Minimum of 4 years of experience as a Salesforce Cloud power user, including email certification and specific experience with email, mobile, and interaction studio and journey builder .mastery of Studios (e.g., Email, Mobile, Automation and Interaction) and Builders (e.g., Content, Journey, Audience, Personalization and Analytics)
- Highly data-driven with the ability to read and understand data; query and manipulate data; track, analyze and report campaign results and KPIs; and develop a plan of action
- Experience creating dashboards and reporting for stakeholders
- Advanced knowledge of HTML and CSS
- Experience using AMPscript to enable lookup and personalization within SFMC emails
- Experience with SFMC Platform API/Data feed integration
- Knowledge of SQL to query databases and build audiences
- Basic understanding of CAN-SPAM and other email compliance regulations
- Superior project management and organizational skills
- Superior communication and collaboration skills with teammates across functions
THE PERKS
By joining staff, you join a network of individuals committed to pursuing equity for all students and developing themselves as professionals in the process. We as an organization value the longevity of our employees and offer a comprehensive and competitive benefits plan. The salary for this position is also competitive and depends on your prior work experience. Please be advised, you will have an opportunity to discuss salary in more detail after you begin the application process.