Director, Marketing Automation
The Director of Marketing Automation plays a key role in executing our national digital marketing strategies in Salesforce Marketing Cloud. In collaboration with our digital marketing team, content marketing team and internal partners, you will maximize traffic, demand, acquisition, engagement, activation and retention through audience journeys in SFMC. You will own the development digital marketing assets, such as email and landing page builds, lead capture form creation, building customer journeys and automations, and developing newsletter templates with HTML/CSS. You will collaborate closely with the SMD, Digital Marketing and the Content Marketing team to execute audience-first programs including A/B testing, email client rendering tests, and QA.
This is an opportunity to be a critical contributor to achieving team-wide goals of stronger personalization, engagement, and retention with our audiences, including prospects, corps members, alumni, and donors. The ideal candidate is analytical and organized, motivated by results and data, and has a creative and agile approach to problem-solving.
Develop & Execute Campaigns (70%)
Advance Digital Marketing (20%)
Serve as an SFMC Expert (10%)
By joining staff, you join a network of individuals committed to pursuing equity for all students and developing themselves as professionals in the process. We as an organization value the longevity of our employees and offer a comprehensive and competitive benefits plan. The salary for this position is also competitive and depends on your prior work experience. Please be advised, you will have an opportunity to discuss salary in more detail after you begin the application process.