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Wirecutter (51-200 Employees, 20% 2 Yr Employee Growth Rate)

Wirecutter help people effortlessly choose and buy the stuff they need in order to live a better life.

8% 1-Year Employee Growth Rate | 20% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding

What Is Employee Growth Rate & Why Is It Important?

About the position


Wirecutter is seeking a dynamic audience engagement director to lead a team of social, community, email, video, and SEO professionals obsessed with growing Wirecutter’s fanbase. You should love what Wirecutter does and be an evangelist for our mission of helping people buy the right things for the way they want to live, and be bursting with smart ideas to grow traffic and engage readers on and off the site. This role has the potential to be remote.


Why you should apply:


As the director of audience development, you will be a critical member of Wirecutter’s editorial leadership team, taking a strong hand in coverage planning and content conception, and leading our efforts to make sure as many people as possible benefit from Wirecutter’s content. You will report directly to Wirecutter’s editor-in-chief, and be charged with creating and executing strategies to increase traffic and engage and grow our base of loyal subscribers. You will oversee our efforts in SEO, social media, email newsletters, and social video. This is a tremendous opportunity for an ambitious and creative leader with big ideas, proven expertise, and great management skills to play a definitive role in shaping Wirecutter’s future success.



  • Develop and execute an ambitious strategy for increasing traffic and engaging readers both on and off the site, focusing on SEO, email newsletters, video, and social media.

  • Play a key role in developing Wirecutter’s coverage plans, with an eye toward audience engagement and growth.

  • Lead the SEO team to ensure best practices in tech and content creation in order to reach the largest possible audience; lead the social and community team to drive follower growth and engagement on key platforms and collect and track actionable reader feedback.

  • Serve as the direct manager for at least two audience managers, meeting with them regularly, leading cross-department share-outs, approving timecards and expense reports, and doing mid-year and annual reviews.

  • Collaborate with Wirecutter’s product and engineering team to develop and refine tools critical to audience engagement.

  • Collect and analyze data to ensure delivery of higher engagement with audience across different platforms.

  • Perform related work as assigned.



  • Passion for Wirecutter’s mission and a commitment to be a part of our innovation and growth.

  • 7+ years working in audience engagement at major digital publications.

  • 5+ years management experience, particularly overseeing audience engagement teams at major digital publications.

  • Deep understanding of audience analytics.

  • Excellent interpersonal and communication skills, both written and in person.

  • Ability to recruit, retain, and motivate team; willingness to delegate responsibilities and enthusiasm to effectively lead.

  • Relationships and experience with key off-platform partners (Google, Facebook, Instagram, TikTok, YouTube, etc).


You must include your résumé/CV and a cover letter with your application to be considered for this role. You can only upload one file in the “Résumé/CV” box, so please combine and upload your résumé and cover letter as a single file. 




About Wirecutter


Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quickly easier so you can get on with living your life.


We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission driven and reader supported; learn more about us here.


Our Company Principles


Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.


Seek Understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.


Explain Why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.


Solve Things: We love to solve things, whether they are our own problems, our readers problems or our colleagues problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.


Get It Done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.


Make It Better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.




Even with our offices in New York City and Los Angeles, Wirecutter remains a highly remote friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in CA, CO, CT, FL, HI, ID, IL, IN, ME, MA, MI, MN, NH, NY, OH, OR, PA, TX, UT, WA.


Overview of Benefits at Wirecutter and The New York Times Company:


Though Wirecutter has physical locations in both NYC and LA, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement. The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.


We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.


We offer a generous parental leave policy, which was recently expanded in response to employee feedback. Birth mothers receive 20 weeks fully paid, adoptive parents and birth fathers receive 10 weeks also fully paid. Similarly, we offer competitive health and dental insurance, as well as 401k matching.



The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.


The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.

Tagged as: 51-200 Employees

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