At Propel, our mission is to build modern, respectful, and effective financial tools for low-income Americans. Over 4 million people use our first product, Fresh EBT, to manage government benefits on their EBT card, save money, and earn income. Read more about the impact of Fresh EBT here, here, and here. Now we’re growing further into the financial services space by building a new financial product that will offer the best banking option for low-income Americans.
As the first Growth Marketing Manager at Propel, you’ll play a crucial role in both defining the marketing function and developing and executing on a cohesive growth marketing strategy for our new debit card. You’ll be responsible for everything from running messaging experiments to optimizing key funnels. You’ll also build out our lifecycle marketing campaigns to increase engagement and retention and partner with our Director of Marketing on a comprehensive go-to-market strategy as we think about scaling the product. You’ll work with designers, product managers, user researchers, analysts, and others to accelerate user growth, drive business impact, and champion brand love.
Propel is a for-profit software company that holds its social mission at its core. Our investors include Andreessen Horowitz, the Omidyar Network, Kevin Durant, Serena Williams, and Nas.
We are strongly committed to hiring a diverse and multicultural team. We encourage applications from traditionally under-represented backgrounds, including those with direct experience with the Supplemental Nutrition Assistance Program or other government benefits.
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