Urban Arrow (51-200 Employees, 119% 2 Yr Employee Growth Rate)

30% 1-Year Employee Growth Rate | 119% 2-Year Employee Growth Rate | LinkedIn | NA Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Junior Brand Manager DACH

Germany, 40 hours (remote desk possible)


About Urban Arrow

Selling over ten thousand units in 2019, the Amsterdam-based company Urban Arrow is the world’s leading manufacturer of electric cargo bikes. Over the past decade, we have propelled electric cargo bikes out of a Dutch niche to a serious segment within the European bicycle market. Supported by our ever-expanding network of over 500 authorised dealers worldwide, Urban Arrow’s clean and quiet electric mobility products serve both families and businesses. Innovation, research, and development are deeply rooted in the Urban Arrow DNA, helping more people and companies switch to electric cargo bikes for their transport needs within the city. With that transition, the cargo bike embodies a lifestyle, a conscious decision. We choose bikes over cars. We drive change.

The Role

Urban Arrow is growing at a record pace with currently more than 140 employees in the Amsterdam headquarters alone, making it necessary to strengthen our marketing team and brand awareness across Europe.
As Junior Brand Manager DACH you will actively support the further development of the Urban Arrow brand and take full responsibility for the operational brand management and development in the DACH region with a strong focus on the German market and the marketing communications towards our dealers (B2D) and consumers (B2C).

The Details
You are a team player and an excellent listener and communicator in German and English? And you already gathered your first experiences in marketing and/or brand development in the German market? Then you are what we need. We are looking for a detail-oriented, highly motivated, and well-organised Junior Brand Manager. If you are passionate about growth and willing to learn and develop as a key member of our marketing team, we want to hear from you.

In your first 3 months you will:

  • Get to know the product and history of Urban Arrow

  • Introduce yourself to the team and get in work mode with main stakeholders including external partners

  • Get acquainted with the marketing plan for DACH

  • Translate and localise content from English to German (web/app/product/campaigns/social media/monthly newsletter) while learning about and following brand guidelines and key messaging

  • Initiate & set up local influencer partnerships

  • Assist in the preparation of marketing relevant events such as trade fairs

  • Assist in handling PR requests in liaison with the local PR agency

In your first 6 months and beyond you will:

  • Execute and adapt the global annual plan in DACH

  • Initiate and execute campaigns and local activations

  • Maintain the marketing foundation for DACH such as budget, forecast, and calendar

  • Follow up on marketing requests from DACH dealers eg. POS and marketing support

  • Create monthly reports on campaigns & social media

  • Report to marketing & communications team lead

  • Weekly 1:1 Google Meets with marketing team lead

  • Work closely with sales manager DACH on a daily basis to continuously improve brand awareness

  • Become an integral part of the marketing & communication team

What you bring to the team

  • First experiences in a marketing position with profound knowledge of the German media market

  • Ability to work effectively in a fast-paced environment

  • Fluency in English and German is essential, and Dutch is a nice addition

  • Excellent verbal and written communication skills

  • Tech-savvy (understanding of tools like Basecamp and Google Workspace)

  • A proactive, solution-driven mindset

  • Clear logical thinking with attention to detail

  • Exceptional analytical skills to sift through high volumes of data and information

What we offer you

  • A permanent position with an attractive salary at our fast-growing company

  • The option to work remotely and flexibly

  • A fantastic team that will help you to get swiftly onboarded and feel welcomed in the big Urban Arrow family

  • Ongoing internal and external training, personal development, and professional growth opportunities as we scale our thriving business

  • The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment

  • An Urban Arrow Family or Shorty for personal use!

Something for you?

At Urban Arrow we value diversity and celebrate the potential that lies within our differences, which is driving innovation. We are committed to equal opportunities beginning with the hiring process and extending to our whole working culture. Urban Arrow is encouraging everyone to feel comfortable expressing who they are. All are welcome. If you have become enthusiastic and meet the required qualifications, please let us know who you are and send us your resume and short motivation letter.

Tagged as: >100% 2 Yr Employee Growth, 51-200 Employees, Hide US-Only Jobs, Venture Funded

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