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Thinkific / Thinktific (201-500 Employees, 271% 2 Yr Employee Growth Rate)

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

89% 1-Year Employee Growth Rate | 271% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding

What Is Employee Growth Rate & Why Is It Important?

We believe in having a transparent hiring process to provide a fair and inclusive experience to all our candidates. 

Our team is dedicated to ensuring you have a great candidate experience, and that starts with outlining our hiring process from start to finish so you know what to expect every step of the way (no surprises!)—click here to learn more!

Do you have extensive experience in generating leads and growth organically, and are you excited to take that next big step with a rapidly growing team? Are you passionate about mentoring others and helping team members meet their goals? Love sharing an amazing product with the world? Can you take a vision, empower your team, and turn it into something incredible?  If yes, read on! 

As the Manager, Performance Marketing (Campaigns and Launches) at Thinkific, you’ll help guide and grow a team of marketers responsible for improving conversion through the entire customer funnel in order to generate and convert leads and free sign ups into successful, paying customers. For you, it’s not just about the volume of traffic and leads, but also telling a compelling story that does justice to the people behind it. You’ll be responsible for both high-level strategy and direction of day-to-day execution of marketing initiatives at a fast-growing tech company (with a healthy amount of your time spent sleeves-rolled-up on execution, too)!

In this role, you will:

  • Build out and communicate quarterly marketing plans and targets that align with overarching company targets and goals
  • Manage and support teams in efficiently developing and executing campaigns, as well as continuously improving conversion and nurture funnels
  • Champion the growth and optimization of our marketing database. This includes improving data cleanliness and integrations while enhancing usability, such as building segmentations for customers groups and buying stages
  • Become intimately familiar with our ideal buyers and craft personalized campaigns to attract new users based on their needs
  • Use your understanding of the customer journey to frame targeted experiments, strategy, and goals, and to guide data-driven marketing execution. You’ll oversee how we grow both traffic and acquisition of leads and free accounts, and are ready to nurture through the whole funnel to ensure that potential customers are choosing Thinkific
  • Contribute to and direct campaigns and evergreen work — like summits, partner events, emails, testing different parts of our upper funnel, one-off webinars, feature launches, etc. — that push awareness and customer acquisition metrics
  • Mentor marketing team members to elevate their skills to improve conversions and paid accounts throughout the customer journey.  You’re also responsible for leading 1:1’s focused on career growth and professional development for your team, with a strong emphasis on continuous improvement
  • Foster an open, collaborative, and inclusive environment for the Marketing team

To be successful in this role, you likely:

  • Have 6+ years digital marketing experience, ideally with another B2B or SaaS company
  • Demonstrate 2+ years previous experience directly leading and growing a team
  • Showcase a strategic and data-driven mindset. You’re able to take large goals and break them down into actionable work plans. You like to test reasoned hypotheses and are experienced in collecting and analyzing performance metrics in order to drive future decisions
  • Possess experience building and optimizing targeted nurturing funnels, using email and marketing automation platforms to nurture customers with timely and relevant content
  • Have experience building and optimizing a customer journey funnel and the know-how to optimize copy and campaigns plans to fit
  • Show an aptitude and willingness to manage, educate, and develop a strong conversion optimization culture across the entire Marketing team, including in ads, landing pages, and emails
  • Showcase a successful track record of designing, executing, and iterating on time-based campaigns as a key driver of growth

You might be the person we’re looking for if you:

  • Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
  • Have experience specifically leading a B2B SaaS marketing team
  • Showcase 4+ years experience working with digital paid ads, email, and/or marketing automation to support the growth of leads and a marketing database
  • Be able to think and plan strategically, but also hone in on the smaller details that roll up into the overall strategic goals
  • Have used customer journey mapping extensively to guide marketing strategy, goals and decision making
  • Have planned and executed marketing campaigns from start to finish
  • Are able to utilize storytelling to engage and convert users with compelling, effective copy
  • Can share past wins improving conversion throughout a funnel

Bonus points if you:

  • Are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!

This is an incredible role for the right candidate. We can’t wait to meet you!

About us:

We’re about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: we’re building and expanding an incredible product that empowers course creators around the globe while working collaboratively to learn and succeed together. Together, we’ve served over 50,000 course creators and more than 25 million students, and these numbers are growing each day!

Why we think you’ll like working with us:

  • Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating on a best-in-class learning platform
  • Make an impact with your work—each person has an equal opportunity to contribute to our goals and every day, we get to see how Thinkific is empowering both course creators and their students
  • Join one of the fastest-growing companies in Canada and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
  • Contribute to Thinkific’s award-winning culture—we’re one of Canada’s Most Admired Corporate Cultures and a certified Great Place to Work!
  • We offer competitive salaries, a comprehensive benefits package including health, dental, vision, and mental health coverage, and an Employee and Family Assistance Program to support the wellbeing of you and your family
  • Whether you’re at our Vancouver HQ or working from home, you’ll have the opportunity to build meaningful relationships with Thinkers on your team and across the company through team-wide events, meet and greets with new team members, and regular social events
  • Have fun with our team, even while we’re working remotely—join us for an online games session, virtual trivia and paint nights, at-home fitness challenges, or even an online coffee brewing demo!
  • Get additional health and wellness support through a lifestyle or health spending account to put your dollars where you need it most, whether that’s subsidizing your gym membership, covering out-of-pocket expenses, or getting new gear
  • Enjoy our open vacation policy and flexible work environment, because we know the importance of having a great work-life balance (and sometimes, you do your best work in slippers)
  • Learn and Grow is one of our values and we take it seriously, providing opportunities through lunch and learns, training, workshops, mentorship, and our $1500 education allowance
  • Grow your career AND your family at Thinkific—you’ll be taken care of with our parental leave top-ups as you add to your family
  • Meet the many @dogsofthinkific (and yes, they’re as cute and cuddly as they look)
  • Work with the hardware you’re most comfortable with, and upgrade or replace your system when you need to with our technology bonus
  • Get set up for success, whether that’s at the office or at home. Whether you need a monitor, laptop stand, keyboard, mouse, or even a desk, we’ll work to ensure you have what you need to do your best work
  • Be confident bringing your whole self to work—we’re proud to be an inclusive company with a diverse team and values grounded in ethics and equality
  • Here at Thinkific, we know that the different perspectives on our team have led to amazing ideas, more innovation, and, ultimately, our success as a company. Our team welcomes applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!

Tagged as: >100% 2 Yr Employee Growth, 201-500 Employees, Hide US-Only Jobs

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