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Marketing
Product Marketing Manager Marketing
24% 1-Year Employee Growth Rate | 73% 2-Year Employee Growth Rate | LinkedIn | $107.5M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Imagine a world dedicated to Security Without Compromise. Synack, headquartered in Silicon Valley with regional offices around the world, protects leading global organizations by reducing companies’ security risk and increasing their resistance to cyber attack. How do we do this? By utilizing the world’s best and most trusted team of ethical hackers who test through our powerful and controlled platform to deliver real security without compromise. At Synack, we aren’t afraid to think outside the box or take on big challenges. Backed by top-tier venture capital firms including Kleiner Perkins Caufield & Byers, Microsoft, and Google Ventures, Synack’s mission is to leverage global security talent coupled with advanced technology to help enterprises discover security vulnerabilities before they become business problems. Discover the possibilities at Synack!
Synack is searching for a creative, business-minded, and tech-savvy product marketing pro to help take us to the next level of growth. You will create the positioning, messaging, and go-to-market strategy of our brand, digging deeply into our products and markets to build winning strategies and create marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into valuable customer benefits, is crucial. You will become the expert in understanding our different customer groups, what they value, the challenges they face and how they buy. This is a great opportunity for candidates who are ready to dive in and join a fast-growing company that is leading the market in the next generation of cyber security! Sound interesting? Keep reading…
Here’s what you’ll do
- Market Analysis–Dive deep in market news, trade shows, and industry groups to learn about and track market trends; research, analyze, and summarize market requirements to inform product requirements
- Product Positioning–Define positioning and messaging that differentiates Synack products in the security industry
- Product Launch and Go-to-market Strategy–Lead the pricing, packaging, and go-to-market programs to launch, build, and grow Synack product adoption in the marketplace. Manage the cross-functional implementation of the strategy
- Marketing Campaigns–Set the campaign strategy for Synack products and key markets; identify the key messages for customer segments and build compelling content with which to build Synack’s brand, educate the market, and generate leads
- Content Development–Write and create marketing material such as data sheets, presentations, videos and more
- Sales Enablement–Develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the sales team to leverage customer opportunities
Here’s what you’ll need
- Bachelor’s degree; MBA is a plus
- 5+ years of security product marketing experience
- Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
- An analytical mindset with the ability to understand and simplify complex concepts
- Strong leadership skills that encourage teams to align to drive maximum market impact
- Stellar interpersonal and writing skills with a high attention to detail
- Highly creative energy with a drive for innovation
- A passion to be great at what you do and enjoy doing it
It’s all hands on deck, it’s hard work, it’s winning, it’s Synack. Join us!
Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. We strive to be inclusive of Race, Ethnicity, Religion, Sex, LGBTQ+, Veterans, Disabilities, and Age. Synack welcomes you!