We are looking for an ambitious, data-driven and dynamic Retention Marketing Director to lead the strategic CRM initiatives and team, increasing Brand consumer loyalty and advocacy and driving retention growth for our +5 Million customers at Shapermint.com.
Responsible for the strategy and execution of customer engagement, experience, and retention initiatives to increase the customer lifetime value while providing an always improving and personalized experience.
Lead the Retention team defining roadmaps, initiatives, and priorities while doing problem-solving and thriving in a fast-paced and performance-driven environment working side by side with the Creative, Brand, Data Science, and Product teams.
About Trafilea Group
Trafilea is an e-commerce group that builds direct-to-consumer global brands, all powered by meaningful purposes.
We deliver experiences, launch movements, lighting up communities of millions in the US and worldwide. We transform industries by solving problems and improving lives.
The Trafilea team is composed of more than 250 fast-paced and ambitious doers. We are data-driven thinkers, passionate marketers, and tech innovators.
We’ve been featured in Forbes as one of the Top 25 companies to work remotely.
Shapermint is one of the fastest-growing intimate direct-to-consumer brands in the US counting that grew from 0 to +5 million customers since launching in 2018 at profits.
A Global DTC Brand that offers a curated selection of bras, shapewear, leggings, and underwear from coveted brands. Our mission is to shape the lives of our customers by providing everyday essentials that support all body types, shapes, and sizes, and by inspiring confidence and embracing body positivity.
Shapermint has become one of the fastest-growing apparel companies of the year.