At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby. Founded in 2011, Babylist is a popular baby gift registry in the US. We serve millions of families every year to help them make the journey to parenthood less overwhelming and more fun. Families can add any item from any store to their registry, including products Babylist directly sells, alongside meaningful gifts like babysitting and meals, which they can’t buy in stores. The baby retail market is underserved and Babylist is well positioned to be the trusted brand that helps new families through this monumental life stage. In the US alone, 4 million babies are born every year and we have over 1.5 million new families signing up to create a baby registry with us annually. This year, 10M loved ones will give the perfect gift using Babylist.