Healthify believes inbound lead generation strategies are some of the most important marketing strategies companies execute when growing their business. We are looking for a marketer who has a love for writing and content design with 5+ years of marketing content experience, eager to be an integral part of inbound marketing at a fast-paced health tech company.
You will be responsible for managing the content and content calendar. You are a content marketer who can deliver content that showcases thought leadership, generates awareness, and contributes to lead generation to help fuel Healthify’s story. You will develop a deep understanding of our sales target audience, motivators, pain points, and personalities and use that to define and execute the content marketing strategy to deeply connect with our target audience (Health Plans, Providers, and Community-based Organizations). You must be comfortable writing marketing content from creation to completion including blog posts, social, email, as well as other promotional events and content to move leads through the Healthify buyer’s journey. You have experience managing freelance copywriters and designers.
At Healthify we’re fundamentally rethinking how healthcare organizations and communities work together to connect struggling populations to social services.
Our founding team of technologists and social workers came from a background of working with vulnerable patients in Baltimore hospitals. They saw how social needs – like access to food and housing – dramatically impacted healthcare outcomes and costs and were moved to create Healthify with the mission of building a world where no one’s health is hindered by their need. Our products are now used by some of the country’s largest healthcare organizations
Since our founding, we’ve been backed by impact investors and VCs – from Kapor Capital to Primary Venture Partners – and we’ve built a team that’s both diverse and mission-driven. We enjoy meeting people who share in our commitment to agility, cultivating a thoughtful and safe work environment, and who are results focused. People from marginalized and underrepresented communities are highly encouraged to get in touch.
About The Role
The Sr. Content Marketing Manager will:
Together, we live into our Core Values
..and to further support them, we offer: