TextNow is based around a simple idea: Communication belongs to everyone. We work hard to help people stay connected by offering a solution that makes phone service free. At TextNow, we work together to solve complex and interesting problems that have a positive impact on our customers lives.
Join us in our mission to help people stay connected with technology that is free (or as close to free as possible.)
Reporting to the Chief Growth Officer, the VP of Advertising Monetization will be responsible for developing, directing and executing the company’s programmatic and direct advertising and monetization strategies. The successful candidate will play a critical role in leading the company through its ‘next stage of growth.
What You’ll Do:
Develop advertising monetization plans and strategies to meet the company’s quarterly and annual revenue and profit objectives.
Successfully develop advertiser partnerships through both programmatic and direct sales channels
Take a major role in key account relationships, closing complex deals and building ongoing revenue streams
Recruit and lead a high performing team ensuring that it has the resources and operational capabilities to scale.
Establish appropriate metrics and KPIs and implement processes to monitor sales funnels and forecasts.
Remain abreast of the industry, competitors and trends.
Provide input on product roadmap that incorporates market feedback and ensures competitive advantage in the marketplace.
Who You Are:
Expert in programmatic advertising and monetization with relevant experience with ad-supported mobile apps
Provenleader with a minimum of 8+ years of related media experience managing a digital team with experience in mobile, programmatic and brand advertising sales
Strong leadership presence to serve as a senior leader within the company, inspire confidence and be influential with a diverse group of stakeholders – and create strong buy-in with technical, creative and operational groups
Someone who takes action and ownership with proven ability to collaborate across functions and drive the vision forward.
Respectfully candid with the ability to partner with internal stakeholders to maximize advertising revenue, including product, marketing, data science and more
A bold risk-taker and self-starter, with a bias for action, burning desire to succeed with a proven track record of working in a fast-paced, dynamic environment.
Resourceful and scrappy, you have a robust network of DSP/agency/brand contacts and relationships that you can tap into
· Strong work life blend
· Flexible work arrangements (wfh, remote)
· Employee Stock Options
· Unlimited vacation
· Competitive pay and benefits
· Parental leave top up
· Benefits for both physical and mental well being
DIVERSITY AND INCLUSION:
At TextNow, our mission is built around inclusion and offering a service for EVERYONE, in an industry that traditionally only caters to the few who have the means to afford it. We believe that diversity of thought and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our product and company great.