Marketing Manager / CMO – Backed Finance AG
MarketingBookmark Details
Backed Finance AG (1-10 Employees, 2 Yr Employee Growth Rate)
1-Year Employee Growth Rate | 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Backed Finance AG is a Swiss startup building infrastructure for capital markets on-chain. Backed creates ERC20 tokens that track the value of shares like TSLA, QQQ or a bond ETF. Tokens are freely transferable across wallets, are fully collateralized by the underlying assets, and are issued in compliance with the Swiss DLT act.
Job Description
As the Marketing Manager of Backed, you will build and lead the marketing and communications efforts of a fast-growing blockchain startup and create awareness and demand for Backed and its products in the crypto markets. To achieve this you will need to maintain a strong and distinguishable brand, build web/market presence through PR, social media engagement, content marketing, and strong collaborations with other blockchain projects.
Responsibilities and Duties:
- Establish a marketing strategy and an actionable marketing plan.
- Manage day to day marketing activities.
- Create and maintain (or commission to third parties) all marketing materials and content: Websites, blog posts, articles, news updates, company presentations etc.
- Manage all communications channels – Twitter, Medium, Telegram, Linkedin.
- Conduct market research, competitor analysis, etc.
Qualifications
- Thorough knowledge of marketing principles, brand, product and service management.
- Entrepreneurial spirit.
- Deep understanding of the crypto market and its internal dynamics.
- At least 2 years of experience in a bizdev/marketing/community management position in the crypto space.
- Extensive experience in digital marketing.
- Excellent writing capabilities.
- Native English speaker.
- Ability to work remotely and be part of a global team.