Digital Marketing Specialist – Blockworks

About Us:
Blockworks is a fast-growing financial media brand that delivers news and insights about bitcoin and crypto to millions of investors.
Our editorial site, newsletters, podcasts and events provide investors with the critical analysis and information they need to make smarter decisions about digital assets.
About the role:
We’re looking for a marketer who can develop and execute effective marketing campaigns for Blockworks. This person should understand how to optimize digital campaigns and have proven success in growth marketing. The ideal candidate has had experience working in digital marketing tools. They will collaborate with the product team to ensure all campaigns run effectively. They will also work closely with the entire marketing team, sales and creative.
We want to find the best person for the role regardless of where you are located. This role is open for candidates who are working remote as well as candidates who prefer to work from our New York City office.

What you’ll do:

• Build and grow the Blockworks newsletter
• Increase lead generation by expanding owned growth channels
• Manage marketing tools
• Support marketing initiatives by executing, optimizing and tracking of marketing program
• Conduct marketing research and identify trends
• Monitor and analyze growth success using analytics tools. Plan and execute strategies based on findings.
• Improve SEO through website updates and implementation of SEO strategies

What we’re looking for:

• 2+ years in digital or growth marketing
• Crypto industry knowledge is a plus
• Experience use ESPs, analytics tools
• A proactive self-starter who thrives in fast-paced, collaborative cultures.
• Ability to translate past writing analytics and data into recommendations for best practices

Salary & Benefits:

1. A commitment to an open, inclusive, and diverse work culture
2. Competitive pay
3. 14 weeks of fully paid parental leave
4. Medical, dental, and vision insurance
5. 401(k) plan
6. Remote work-station stipend
7. Training & development
8. Learning stipend
9. Team happy hours and outings (even while remote!)
10. Generous vacation and PTO policy
11. Commuter benefits

What We Need From You:

If this sounds like a place you could make your mark, please submit your resume to [email protected] with “Content Marketer + Your Name” in the subject line.

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.

Blockworks is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.