Manager, Paid Social Marketing – Fundrise

Fundrise offers a wonderful in-person environment at our Washington, DC headquarters if that’s what you are looking for as well as a fully-remote option, including company-paid access to WeWork, from any location in the United States.

Our mission at Fundrise is to allow everyone access to a technology driven, diversified portfolio of institutional-quality real estate. Founded in 2012, we’re the largest direct-to-investor real estate investment platform in the United States. We make institutional-quality real estate investments available to individual investors of every size at the touch of a button.

Since our launch, Fundrise has raised over $2.4 billion from investors in all 50 states and has been honored on the Inc. 5000 list of fastest growing private companies and the Financial Times 2020 and 2021 ranking of the Americas’ fastest growing companies. We’ve also been recognized as Nerdwallet’s Best Real Estate Investment Platform of 2021.

You will own strategy and execution for our Paid Social channels, including Facebook, Instagram, TikTok and more. Specifically, you will drive our creative experimentation and strategy as well as performance optimization and analytics for your channels.

You will be equal parts creative and analytical, just as comfortable facilitating best-in-class creative production as you are analyzing performance. You will work extremely closely with our Brand, Creative and Influencer teams, incorporating best practices to produce a high volume of creative assets to generate insights and drive toward optimal messaging and visual elements. You will also manage any external partners to maximize channel performance.

Responsibilities

• • Increasing the speed and scale of creative development for your respective channels. As the resident creative strategist for your channels, you will collaborate with Influencers, Brand and Creative teams to build a methodical, hypothesis driven creative experimentation process.
  • Scaling existing paid social investments by identifying opportunities to drive incremental growth. You will think outside of traditional executions to identify unique solutions to stated hypotheses.
  • Identifying opportunities to expand our paid social footprint. We have found success in other areas through testing and you will develop an approach to scale them into successful evergreen channels. Potential opportunities include Snap, Quora, Reddit, Pinterest and Twitter.
  • Being the lead analyst for your channels, developing and delivering performance insights to share with the broader organization. You will have an understanding of performance deeper than surface level and will use that to develop hypotheses in partnership with analytics. Additionally, you will partner with analytics to implement lift testing.

Minimum Qualifications

• • 3 years of experience driving new customer acquisition through digital channels
  • 1 year experience with a D2C brand or at a media agencyDirect, hands-on, experience within paid social platforms including Meta, YouTube and TikTok
  • Experience driving creative strategy and optimization with creative teams

Preferred Experience

• • 5 years of experience driving new customer acquisition through digital channels 2 years experience with a D2C brand or at a media agency
  • Experience developing, negotiating and executing paid media buys across platforms
  • Experience working with external agency partners
  • Keen business sense and an ability to critically assess all facets of a digital media plan

• Great medical, dental, and vision insurance with coverage of 100% of employee premiums and 50% of dependent premiums

• Flexible Spending Accounts for medical expenses, dependent care, and parking

• 401(k) with 3% contributed by Fundrise, regardless of whether you are actively contributing yourself

• Fully covered life insurance and short-term disability

• Significant equity via our employee stock grant program

• Company-paid access to WeWork

• Gympass benefit including mental health resources

• Udemy license for on-demand continuous learning content

• Quarterly Book Initiative to select two books from a curated list related to a different topic each quarter

• Flexible PTO

• Employee Assistance Program

• Paid parental leave

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