Riverbed transforms data into actionable insights and accelerates performance so organizations can deliver a seamless digital experience and drive enterprise performance. Riverbed is the only company with the collective richness of telemetry from network to app to end user, that illuminates and then accelerates every digital interaction. Riverbed offers two industry-leading portfolios: Alluvio by Riverbed, a differentiated Unified Observability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration, providing fast, agile, secure acceleration of any app, over any network, to users anywhere.
Together with our thousands of partners, and market-leading customers globally – including 95% of the FORTUNE 100 –, we empower every click, every digital experience.
About this Position
Position: Recruitment Marketing Specialist
Location: US based. Remote location, East Coast preference
About this position
If you love creating content across different media to support talent acquisition teams build a strong employer brand and attract top talent, then this role is for you!
The Recruitment Marketing Specialist is responsible for leading candidate-focused marketing activities globally, including content conception and creation, delivery, strategy and ROI. You will focus on supporting the global recruiting teams by utilizing the latest social, video and web tools to enhance our branding, encourage employee engagement, and build candidate funnel. You will create strategic marketing campaigns in conjunction with other internal stakeholders.
Responsibilities
- Lead Riverbed’s overall Recruiting attraction strategy in alignment with Corporate Marketing, Communications, social media, and PR teams.
- You will be the storyteller of Riverbed’s mission, vision, values, and culture.
- Build and execute a go-to-market strategy focused on selling a career at Riverbed to our global talent marketplace
- Guide our employee branding initiatives, including collateral and content generation, employee reviews, and event marketing
- Create content to be used in external marketing campaigns (web, video, and social) and internal campaigns (intranet, referrals, email) including all copywriting
- Collaborate with global and regional Recruiting teams to understand their market challenges, success factors, and priorities
- Lead projects with many internal stakeholders including Recruiting, HR, Benefits, Finance, Marketing, Communications, and Sales
- Identify, create, and maintain analytical methods to evaluate program and campaign success, and to report on ROI to leadership
- Collaborate with our Recruiting Manager, Diversity Programs, and our Diversity Task Force to build a strategy for greater inclusion and representation in the workforce
- Work closely with our careers page provider and ATS to enhance and measure our CTR and improve our SEO
Stay up to date with hiring and market trends including new social platforms, marketing methods, and employment trends
Qualifications
- Prior experience in content or communications-focused marketing position
- Experience in digital advertising and SEM strategy development
- Experience in social media campaign creation
- Excellent communication skills
- Experience in managing and creating content for different Social Channels (ideally Linkedin, Glassdoor, and Twitter)
- Experience with Graphics and Marketing Tools including Photoshop, Marketo, Canva, HubSpot and Data Visualization tools like Tableau
- Able to manage complex projects across multiple teams and geos
- Strong data analytic skills and understanding of recruiting metrics
- Have a customer-first mentality
- Love storytelling
- Global company experience and mindset
- Experience working with a Talent Acquisition or HR team is desirable
- Fluency in English, and other languages would be an advantage (German, French, Spanish)
Why Join Riverbed
With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We would love to have more people onboard who can add value to our culture and join us on our journey to being better every day! So come speak with us about career possibilities at Riverbed.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.
As a government contractor, Riverbed is required to ensure that all of its U.S. employees are fully vaccinated for COVID-19 unless a legal exemption applies. As a result, all Riverbed job offers are expressly conditioned on an individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt.
Check us out on:
www.riverbed.com
@LifeAtRiverbed
*LI-SN1