LiveRamp is the leading data connectivity platform. We believe connected data has the power to change the world, and we aspire to make it safe and easy for companies to use data effectively. This all starts with our brilliant people. Those who want to make a lasting impact in all that they do will find a home at LiveRamp—an inclusive, collaborative environment where exceptional talent is nurtured, championed, and where people matter most.
The Marketing Experience team at LiveRamp is looking for a web-obsessed marketer with deep analytics expertise. In this role, you will build customer journeys that draw customers deeper into the site, and into the LiveRamp experience until they become an MQL. You will work alongside a team of content strategists, developers and designers to lead highly-visible and strategic work to ensure our web properties meet our business goals.
You will:
- Ensure the LiveRamp website experience clearly explains what we do and what pain points we solve for customers. You will partner with the content team.
- Nurture and draw customers into the site until they become MQLs
- Implement changes on our web properties, creating pages and experiences that uphold our brand standards, values, and business goals
- Set and maintain reporting benchmarks and dashboards, create in-depth reports on site performance, and effectively communicate recommendations to cross-functional teams
- Develop strategic recommendations based on business goals and performance data, and collaborate with cross-functional teams to inform content, UX and design strategy
- Strategically manage a roadmap of web updates to ensure new features, maintenance, and optimizations are rolled out to set schedules alongside our web development team
- Create an approach to maintain localized websites in the countries we operate.
- Form strong agency relationships with our partners for web analytics, and web development
About you:
- 5+ years’ experience in B2B marketing
- Experience optimizing, growing and maintaining mid to large-scale B2B websites
- Superb understanding of web standards and a solid understanding of the relationship between content, visual design, user experience, and technology
- A solid understanding of the web development process, and confidence in scoping technical projects
- Expertise with Google Analytics, Optimize, Tag Manager and Data Studio
- Demonstrable experience leading and managing effective CRO and personalization programs
- Strong digital project management skills, with a detail oriented, efficient, organized, curious, and collaborative approach to work
- A passion for identifying and creatively solving complex problems
- Strong analytical skills and data-driven thinking
Bonus Points:
- Experience in the enterprise ad tech industry
- Experience using Salesforce and Marketo
Benefits:
- People: work with talented, collaborative, and friendly people who love what they do.
- In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.
- Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.
- Whole Health Package: medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and fitness reimbursement up to $100 per month.
- Savings: our 401K matching plan helps you plan ahead.
- RampRemote: a comprehensive program to assist you in setting up a home office that works for you
- Location: work in the heart of San Francisco, Seattle, New York City or remote
More about us:
LiveRampers are empowered to live our values of committing to shared goals and operational excellence. Connecting LiveRampers to new ideas and to one another is one of our guiding principles—one that informs how we hire, train, and grow our global teams across nine countries and four continents. By continually building inclusive, high belonging teams, LiveRampers can deliver exceptional work, champion innovative ideas, and be their best selves. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.
To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.
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