Associate Manager, Email Marketing – Maisonette
MarketingBookmark Details
Maisonette (51-200 Employees, 95% 2 Yr Employee Growth Rate)
13% 1-Year Employee Growth Rate | 95% 2-Year Employee Growth Rate | LinkedIn | $47.7M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Who We Are
Maisonette is an online marketplace for high quality baby and kids products across every category; from apparel to gear to toys and home decor. Founded by two moms in 2017 with the goal of helping modern families raise the next generation, Maisonette carries over 1000 unique brands from around the globe, providing relevant, high quality product at every price point, and expert-led content tailored to every stage of parenthood.
More about Maisonette:
- We are a fast-growing venture-backed start-up primed to become the dominant single-destination player in the kid's market.;
- Our vision and business performance resonates with investors; we’ve completed multiple rounds of funding from top-tier investors including NEA, Thrive Capital and G Squared.;
- Our board of directors consists of leaders across the fields of tech, e-commerce, and fashion.; They include Co-Founder of Lumi Labs, Inc., and former President and CEO of Yahoo! Inc Marissa Mayer, Co-Founder & CEO at BRANDED Pierre Poignant, and General Partner at NEA, Tony Florence.;
We have a diverse, collaborative, and experienced executive team hailing from Vogue, Jet.com, Casper, Birch Box, Rent the Runway, Industrious, and Retail Me Not.
Diversity, Equity, and Inclusion
We’re passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do. We look forward to interest in our roles from all walks of life. Please see our diversity report for more information.
What We Need
The Email Marketing Associate plays a critical role in Maisonette’s retention marketing efforts. This position is responsible for aiding in the management and scaling of our campaigns program through partnership with brand content, creative, and lifecycle marketing partners to drive traffic, revenue, and customer retention. Additionally, this person will be responsible for leading the creation/project management/deployment of all adhoc campaigns as well as managing tracking and internal reporting dashboards.
What You'll Do
- Own the day-to-day of all Maisonette Adhoc Campaigns
- Design and execute email campaigns to drive business results as measured by ROI analysis and KPI goals
- Manage email campaign scheduling, setup, and testing
- Own the Ad Sales program for the email channel
- Create and own audience specific strategies and KPIs, leveraging our CRM database, suggest new segmentation tactics to optimize for repeat rate and organic sessions to site from email
- Manage the monthly email calendar
- Project manage with other team members via Asana for copy, imagery, links, products, etc.
- Ensure all campaigns are optimized and tested to achieve the best results using A/B testing for
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- Subject lines and/or preheaders
- Dynamic content
- Email layouts
- Imagery type (for ex: lookbook vs editorial)
- Send times
- Audiences
- Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management
- Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management
- Create structure and processes with Merch, Creative & Copy to ensure workflow optimization
- Research and stay ahead of best practices, digital innovation, strategies, and industry standards, exploring new email marketing opportunities and formulating proposals for how they can be leveraged
- Come up with and create new edit links in SLI based on industry trends (eyelet, tie-dye, cottagecore etc.) as well as reuse and refresh existing LPCs with help of site team
About You
- You are nimble, scrappy and thrive in a fast-paced environment
- Ready to learn, grow, multi-task, and adapt as needed
- You love to pitch ideas and are tapped into pop-culture/social media trends
- You are a team player focussed on company KPIs as well as your own professional growth in the field
- You are passionate about deep diving into metrics and understanding the why/how/when/what of campaign performance
Necessary Background
- 2+ years of experience in email marketing
- Experience in Klaviyo preferred but not required
- Experience with email/content creation and analytics
- Graphic design experience strongly preferred ideally photoshop
- Extremely detail oriented
- Ability to adapt to changing deadlines and creative direction
- Entrepreneurial spirit & true interest in digital marketing
- Intermediate level in Microsoft Excel, with proficiency in rest of Microsoft Office Suite
- Strong writing & communication skills
- Metric driven, logical, creative, and curious
- Strong project management & organizational skills