Director, Americas Marketing (Remote) – Aiven

Aiven provides an open-source data platform-as-a-service.

That means that customers upload their data to our open-source software. They pay us to manage the software and everything related to it, so they can focus on building their own apps and services without worrying about data.

We’ve got the will – our mission: make developers’ lives easier, and help companies grow their business sustainably and securely.

We’ve got the way – our values: openness, ownership and courage. We are proud of our positive and passionate working environment, and we are really excited about what we can achieve. With us, you will be free to contribute creatively and meaningfully.

We’ve got the funding – our trusted backers: with world-class investors like Atomico, IVP and Earlybird Venture Capital, in 2022 we raised Series D funding of $210M to fuel global expansion, sustainability and diversity in tech. With a recent valuation of $3B, we are one of the tech world’s most recent unicorns.

We value and celebrate the diversity of our people. We strive every day to build an inclusive workplace where all of us can thrive.

Come and read more about us at https://aiven.io/blog/what-is-aiven.

About the Position

Aiven is seeking a Director, Americas Marketing to accelerate our market momentum. This role is responsible for defining the marketing plan, organizing, and executing activities that generate new prospects, as well as creating and accelerating opportunities for the sales team.

As a member of the Americas leadership team: You are entrepreneurial in style and hands-on in approach, a community builder, with experience leading a high impact team, and the ability to influence colleagues and business partners to pursue a journey with you.

As our Director, Americas Marketing, you will own the regional marketing plan from creation to implementation, with focus on achieving commercial targets. You will work closely with our Account Executives, Inside Sales, Customer Success Managers, Partner Sales Managers, as well as our HQ marketing team, under the strategic direction of the VP of Sales, Americas.

Responsibilities

• Develop the overall Americas regional marketing strategy and implementation
• Design and run an account-based marketing approach that delivers coordinated and personalized campaigns across channels including: digital, first party and third party events, social networking marketing, email marketing.
• Drive demand generation efforts in the region, including digital lead generation campaigns, events and webinars, partner co-marketing, and more.
• Ensure field marketing and events alignment to overall GTM strategy
• Analyze feedback from the field (sales, event, campaigns), segment the market according to relevant value propositions and drive content creation with HQM.
• Orchestrate the execution of regional and local marketing activities.
• Grow the local Americas marketing team both from a headcount and skills perspective.
• Work with the sales team to implement best practices for outbound campaigns that can be tracked and optimized over time.
• Continuously track the return on marketing efforts and investment, delivering insights and analysis on marketing performance in the region.

Requirements

Benefits