Paid Search Manager, AWS Integrated Paid Search – Amazon
Dev Ops & SysAdminBookmark Details
Amazon (501+ Employees, 130% 2 Yr Employee Growth Rate)
82% 1-Year Employee Growth Rate | 130% 2-Year Employee Growth Rate | LinkedIn | $108M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
DESCRIPTION
Job summary
Paid Search Manager sought to execute the global acquisition strategy to drive user engagement through best-in-class digital marketing journeys with Amazon Web Services (AWS) Global Growth Marketing team.
This role is virtual, with consideration for US applicants only and relocation within the US to a location with an Amazon office.
The Paid Search Manager is passionate about delivering results, simplifies existing processes, and innovates to drive long-term results. They are known for testing in new areas and leveraging opportunities to scale based on results.
Our ideal candidate has in-depth experience managing global Paid Search campaigns, leveraging data to achieve efficient results and working in conjunction with other paid media channels to drive conversions. They should have worked closely with multiple stakeholders in various geographic regions, and cross-functionally with key teams such as Data Science, Marketing Operations, Product Marketing and Web Analytics.
Key job responsibilities
• Works within the paid search team, and with other AWS teams, to develop a excellent customer experience via non-brand and product keyword program growth
• Builds strong relationships across AWS teams to ensure Paid Search best practices across the marketing funnel, as well as look for opportunities to improve processes and operational efficiency
• Analyzes media spend mix across the regions and strategies to help the company get higher ROI on spend
• Drives testing strategy for ad copy and landing page experiences to drive lift and improve the customer experience
• Seeks to answer business questions and inform decisions through diving deep into data
• Serves as subject matter expert bringing innovative opportunities to maximize media spend
• Contributes and influences the innovation roadmap for paid media technologies, functionality, and platforms that deliver against the overall business objectives and strategies
• Leverages automation to improve processes and productivity, and makes recommendations to support an organization growing at a rapid pace
• Has backbone, challenges the status quo, and pushes for the best customer experience
• Insists on the highest standards, and doesn’t compromise long-term results for short-term gains
About the team
The AWS Integrated Paid Search (IPS) team is the in-house team that drives strategy and execution for paid search campaigns globally. We are focused on delivering a paid search experience that meets the customer where they are in their customer journey. In particular, we Dive Deep and Invent and Simplify to maximize paid search ad spend to increase how many customers we engage with in meaningful ways.
BASIC QUALIFICATIONS
• 5+ years of relevant work experience in paid media environment
• 2+ years of experience managing Paid Search campaigns
• Bachelor’s degree or equivalent relevant professional experience
• Excel or Tableau expertise
• Google & Bing Ads platform expertise
PREFERRED QUALIFICATIONS
• Experience at a paid media agency, or large in-house team
• Experience managing large media budgets and hitting goals for spend, , and other KPIs determined by the business
• Bid management platform expertise a plus
• Experience running Paid Search in multiple regions, languages, and publishers
• Data-driven experience in marketing and program development
• Organized individual with great attention to detail and focus on quality, self-motivated and a good team player
• Understanding of the cloud computing space.
The pay range for this position in Colorado is ($78,800 – $137,900/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon’s internal or external careers site.
The base pay range for this position in New York City is $86,700 – $151,700/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on payment and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, or other benefits, dependent on the position offered. Base pay information is based on market location. Applicants should apply via Amazon’s internal or external careers site.
The pay range for this position in Jersey City is $78,800 – 137,900/yr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on payment and restricted stock units may be provided as a part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Base pay information is based on market location. Applicants should apply via Amazon’s internal or external careers site.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.