Sr. Manager, Marketing Operations and Optimization (Remote) – CrowdStrike
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CrowdStrike (501+ Employees, 107% 2 Yr Employee Growth Rate)
44% 1-Year Employee Growth Rate | 107% 2-Year Employee Growth Rate | LinkedIn | $481M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.
About the Role:
The CrowdStrike Marketing Operations team is seeking a talented and highly motivated Senior Manager of Marketing Operations to help us build/improve the processes, infrastructure and data insights that will help to both develop and scale our go-to-market, top of funnel engine. We are looking for someone to establish and scale the top of funnel machine that identifies, develops and qualifies marketing leads and implement a best-in-class sales handoff process that is clear, documented and globally adhered to. This candidate will ensure that data is at the core of every decision and that we have rigorous automation, process and infrastructure in place to help refine our model and drive funnel performance. Our ideal candidate is someone with experience implementing and managing lead funnels aligned to industry best-practices and benchmarks, who can derive insight from data, share learnings and results, build relationships cross functionally, manage multiple projects at once, is meticulous, and has a strong desire to deliver quality projects from start to finish.
Responsibilities:
Ownership/oversight of end-to-end lead funnel, including implementation, lead qualification, follow up strategies, documentation, training and measurement
Actively strengthen relationship between Sales/Sales Operations and Marketing by being main point of contact for all feedback and processes related to the funnel
Manage lead scoring model (demographic, behavioral, predictive, account based) and all related processes in marketing automation and CRM tools
Act as main point of contact for the point of handoff for marketing leads to Sales, maintaining all related processes
Develop SLAs, processes and closed loop feedback mechanisms for lead follow up and tracking
Monitor the performance of the demand generation funnel, plan versus actual and against industry benchmarks
Build framework for measuring and evaluating funnel performance, Marketing attribution, tracking and more
Develop reporting mechanisms to support regular funnel review, with metrics aimed at measuring funnel and campaign performance
Ownership of marketing nurture framework aligned to demand funnel and cross-functional stakeholder campaign goals
What You’ll Need:
9-10+ years in marketing or sales operations related roles
5+ years managing a team
Relevant BA/BS degree or equivalent work experience
Proven experience implementing and managing lead funnel aligned to Sirius Decision framework
Cross-functional worker, natural communicator and ability to build relationships and alignment
Power user of CRM and Marketing Automation platforms including Salesforce and Marketo
Experience with DOMO/Tableau or similar BI platform is a plus
Proficient in analyzing data and distilling results
Natural ability to effectively communicate results and learnings to a variety of audiences and stakeholders
B2B software experience is a plus
Solid track record of achieving and exceeding goals in fast-paced environments
#LI-SC1
#LI-AI1
#LI-Remote
Benefits of Working at CrowdStrike:
Remote-first culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens when you need to fuel innovation and collaboration
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation – generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected], for further assistance.
CrowdStrike, Inc. is committed to fair and equitable compensation practices. For applicants in Colorado the salary range is $125,000 – $200,000 + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states.