Salesforce Marketing Cloud Manager – CVS Health
MarketingBookmark Details
CVS Health (501+ Employees, 13% 2 Yr Employee Growth Rate)
5% 1-Year Employee Growth Rate | 13% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Job Description
Come join our Communication Operations team. The Salesforce Marketing Cloud marketing specialist will support multi-channel campaigns delivered across digital and non-digital media. As a resident marketing specialist in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce.com/Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis.
You will be responsible for multi-channel campaign execution including segmentation, design, and reporting. You will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints).
This is a remote position that can be performed anywhere in the US
Required Qualifications
-3+ years of related experience with Salesforce Marketing Cloud)
-Experience performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Preferred Qualifications
-5+ years Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
-Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
-Audience / List segmentation and contact management using SQL
-Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
-Managing the digital engagement role for Journeys
-Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud – email marketing provides a strong foundation)
-Working knowledge of HTML and email design principles
-Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
-Database management/SQL experience
-Project Management skills
-Experience managing multiple simultaneous projects from concept to completion under tight deadlines
-Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
-Strong quantitative skills and desire to make data-driven decisions
-Working with API’s
-Experience with Ampscript
Education
*Bachelor’s degree or 7 years equivalent experience.
Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand – with heart at its center – our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.