Marketing Manager, Content Conversion and Experience – HubSpot
MarketingBookmark Details
HubSpot (501+ Employees, 64% 2 Yr Employee Growth Rate)
29% 1-Year Employee Growth Rate | 64% 2-Year Employee Growth Rate | LinkedIn | $100.5M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Overview
HubSpot’s mission is to help millions of organizations grow better. To do that, we need millions of organizations to think of HubSpot as their go-to brand for the education, software, and support they need to scale their companies. This role offers the opportunity to join our high-impact acquisition marketing team and lead the charge on one of the business’ top priorities: building a user-centric content strategy that helps us attract and convert a qualified audience.
As a member of the Content Conversion team you will be responsible for uncovering deep insights about our audience’s behaviors and attitudes and using those insights to inform strategic conversion rate optimization (CRO) plays across all of HubSpot’s blog properties, HubSpot Academy, and the co-marketing program. This is a cross-functional role that is well-suited for someone passionate about creative and strategic thinking, influencing stakeholders, and executing start-to-finish projects designed to hit aggressive demand targets.
In This Role You’ll Get To
- Create and improve content conversion experiences
- Increase lead generation conversion rates and provide strategic content direction on high-impact projects using research and CRO insights
- Regularly conduct user research, synthesize data, and report findings and recommendations to stakeholders
- Own the implementation of successful tests or strategies
- Design and execute cross-channel engagement strategies to better connect with our audience on both mobile and desktop
- Improve HubSpot’s content quality, utility, usability, and satisfaction
We Are Looking For People Who Have
- Strong written and visual communication skills
- Success leading conversion rate optimization and/or qualitative and quantitative research project with demonstrated impact
- A proven track record of reinventing strategies and bringing new ideas to the table
- Experience with building metrics into projects and regularly keeping stakeholders updated on progress
- An understanding of how to prioritize opportunities based on effort, urgency, and impact
- The knowledge to create content tailored to a specific segment of the buyer’s journey
- A high level of accountability for the quality and outcomes of their work
- Experience working in a fast-paced environment where things move quickly and change often
Bonus Skills
- Experience with graphic design and Adobe Creative Cloud
- Experience with web & user behavior analytics tools to support test analysis
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work through. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #4 Best Place to Work on Glassdoor in 2021, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.
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