Social Media Coordinator – Aquent

Our association client is seeking a Social Media Coordinator to help advance key initiatives that will grow audience awareness and create positive visibility. This position supports key clients, content areas, and functions within the organization.

Responsibilities:

• Manages, develops, and oversees content for the social media channels.
• Helps coordinate social media advertising campaigns on all channels.
• Drives social media initiatives from conception to execution.
• Provides guidance to internal stakeholders. This may include coaching clients on effective communication.
• Prepares a wide variety of materials, including social media posts, toolkits and graphics.
• May be asked to manage or contribute to special communications projects or initiatives, such as annual reports, Annual Conference on-site work, social media influencer outreach, or others as assigned.

Skills and Abilities

• Ability to prioritize and manage multiple projects, priorities, and team members in a sometimes unstructured and evolving environment.
• Serve as in-house subject matter expert on social media trends and innovations.
• Ability to manage social media campaigns and initiatives to help advance the organizational goals.
• Produce and gather engaging content for multiple social channels to foster and grow their community, and drive engagement with diverse audiences
• Strong analytical capabilities and solid business judgment.
• Ability to create and drive strategic social media marketing plans.
• Strong writing and communication skills.
• Strong critical thinking and research skills—the ability to deduce key points of an issue or problem and to assimilate data from various sources accurately and efficiently; ability to listen socially.
• Ability to exercise independent judgment, take independent action, and also work as part of a team.
• Ability to learn and use web-based office applications for online collaboration, document/content management, and intranet management.
• Strong customer service orientation.
• Working knowledge of Canva or similar program.

Experience

• A minimum of one to three years’ experience in a social media or Marketing capacity.
• Education industry experience is preferred.
• Experience managing social media advertising campaigns, audience segmentation, and data analysis.
• Experience with a variety of social mediums using best practices to generate high-quality engagement
• Proven experience executing successful campaigns and initiatives across multiple communications platforms.