Director of Product Marketing

Over 70,000 businesses and millions of people use 1Password to protect their most important information. We’re a kind, curious, and customer-focused team on a mission to build the world’s most-loved password manager and give people more control over their data.

 

1Password is in a phase of massive growth, having become the  #1 consumer Password manager and seeing very strong adoption in businesses as well.  

 

We’re looking for a Senior Director or Director of Product Marketing to build out the product marketing team, and develop strong messaging, smart strategy and winning sales positioning for our B2B and B2C offerings. 

 

The right person for this role is a seasoned marketer who understands product marketing responsibilities inside-out and has already built and led teams at sizeable companies through high growth. In this role you’ll need to be able to be hands-on out of the gates and successfully direct the work of others. You’ll need to be a driver who can work independently and successfully influence others across the org. To be successful at 1Password you’ll need to be strategic, eager to learn, flexible, and passionate about security.

What we’re looking for:

• 6+ years in product marketing for a high tech SaaS company
• 3+ years experience hiring, managing and growing other product marketers
• Strong leadership abilities and the aptitude to take ownership for the projects you own and project manage them to success 
• Experience in the security, identity or access management domains 
• B2B product marketing experience, ideally in enterprise and mid-market, B2C experience helpful as well
• The aptitude to understand and communicate the value of technical products to development and engineering managers as well as IT and security leaders – even better if you’ve sold into these audiences in your previous roles
• Strong technical background and ability to work closely with engineering / product management and assimilate insights to be clear to non-technical audiences 
• The ability to assess which customers are the best target for us, how we should talk to them to be most effective and what sales materials are needed to win business
• Strong messaging and positioning chops with repeated practice creating the materials the sales and marketing teams need to carry out their functions
• Experience running customer interviews to build out profile understanding and preferences
• Ability to structure customer research and run market surveys to inform our decision-making
• Prefer a data-oriented person, comfortable working with a data analytics team to and digging into the data to tease out insights
• Experience collaborating with user research and personally conducting customer interviews so that you can represent the voice of the customer 
• Excellent presentation skills and experience training internal teams and sales as part of bringing products to market

What you can expect:

• Build out a SaaS product marketing team of 2-3 in the first year to support direct consumer online sales, business self service and an enterprise sales model. Set strategy, goals and commitments for the team collaborating with other groups across the organization.
• Conduct customer interviews, collaborate on competitive analysis and market research to inform forward-looking company, product and marketing strategy. 
• Research, brainstorm and synthesize 1Password’s messaging and differentiators for the company as a whole, current and future products. Unify the company and teams around this messaging to create consistency and coherency in our sales and marketing. 
• Collaborate closely with sales enablement to map the sales process for the business and consumer funnels, create content needed at each stage to drive more effective sales. 
• Work closely with product management on visioning and positioning for new products in the development pipeline to ensure successful launch and contextual relevance in the 1Password strategic story. 
• Own the launch process for new products including program management across teams, public marketing launch and sales training and roll-out.
• Initiate analyst relations to engage on B2B security topics and expand awareness of current and future options  Own the strategy around in-product messaging and the bridge to our help center to ensure customers understand and adopt the product.