Associate, Product Marketing – Housecall Pro

70% 1-Year Employee Growth Rate | 231% 2-Year Employee Growth Rate | LinkedIn | $175M Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.

We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

The Role:

As a Product Marketing Associate part of the Fintech team, you help lead go-to market strategy and product marketing for our products and fintech services. You have an analytical, growth-focused mind bringing marketing, analytics, user insights and experimentation together to develop and optimize the engagement marketing strategy for customers to drive business growth. You obsess over finding a solution for our service professionals (our Pros) and build delightful, on-brand experiences. You are comfortable working cross functionally with marketing, product, data analytics, customer success, and operations stakeholders to perform customer research, develop strategy, and collect requirements and manage asset production. 

Our team is patient, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Support and implement go-to-market strategies and new offerings and features
• Develop customer focused product messaging to be used across multiple marketing channels, including but not limited to email, in-app, social media, video, content, and website
• Understand and apply rigorous testing to inbound and outbound marketing channels to ensure the best fit for our offerings and go-to-market plan
• Assist product marketing team with consumer research, A/B testing, and go-to-market launches
• Analyze performance, business data, and customer’s feedback to generate insights about adoption and usage rates
• Collaborate with the larger marketing teams to develop marketing assets (including messaging/positioning) for best go-to-market strategies and customer research
• Recommend improvements to our go-to-market strategy and team processes
• Conduct qualitative and quantitative marketing research with cross-functional teams, such as product marketing, product, analytics, and marketing execution

Qualifications: 

• 3+ years experience planning and executing integrated go-to-market campaigns across multiple marketing channels, including but not limited to email, push notifications, sms, and/or in-app marketing, scripting, press releases, podcasts
• Experience in project management of go-to-market strategies for SaaS products is a plus
• Experience with marketing fintech products such as payment processing, consumer financing, credit card, etc. is a plus
• Empathy for and experience with small business owners and home service business trades is preferred
• What will help you succeed in this role:
  • Problem-solver, motivated to test and learn
  • Creative and empathetic thinker
  • Excellent communication skills
  • Prompt attention to detail
  • Strong copywriting skills with an ability to translate complex material into easy to understand content

Founded in 2013, Housecall Pro champions home service professionals by giving them the tools to work simpler and grow smarter across all aspects of their business. Our core SaaS software platform helps Pros with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more. We support more than 20,000 businesses and have over 400 ambitious, mission-driven, genuinely fun-loving employees in San Diego, Denver, and all over the world. If you want to do work that impacts real people, supported by a team that’ll invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment for all employees with equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Housecall Pro is an equal opportunity employer; committed to an environment free from discrimination, harassment, and retaliation. #LI-SG1

Location Dependent Information

This role is open to candidates inside and outside of Colorado and the expected salary range for this role is $80,000-$90,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Tagged as: >100% 2 Yr Employee Growth, 501+ Employees, Hide US-Only Jobs, Venture Funded