Bilingual Growth Marketing Lead (LaLiga) – Axiom Zen

We’re looking for a Bilingual (EN & SP) Growth Marketing Lead to take our growth trajectory to the next level. We are looking for someone to own the Go-To Marketing strategy for LaLiga on Flow to accelerate customer and revenue growth to new heights.

You’ll build and nurture a growth mindset across the entire LaLiga on Flow team: helping define the product’s growth plan, coordinating and executing high-impact growth programs, optimizing revenue funnel, and stoking the fire of our organic community.

We’re looking for an experienced product marketer who can bring a data-driven approach to support the team with new feature launches, LiveOps events, ongoing user growth, and who can test and optimize USPs, user flows, and conversion from a Marketing perspective. The ideal candidate has grit and a test-and-learn approach to their process.

Last but not least, demonstrating passion or knowledge of LaLiga and the game of fútbol is a plus, as it is to have growth marketing experience domestically (US) as well as internationally (including Europe, ME, LatAm, etc.)

What we’ll accomplish together:

• • Create and lead integrated go-to-market launch plans and participate in the go-to-market strategy to support massive product adoption.
  • Create segmentation strategies that increase LaLiga on Flow’s addressable audience as a whole.
  • Work with Marketing to refine and optimize all organic and paid media campaigns across the product timeline.
  • Oversee paid digital marketing campaigns to drive new user growth across various digital platforms.
  • Measure and analyze effectiveness and ROI of paid media campaigns. Leverage insights to implement changes and/or spearhead new campaigns.
  • Collaborate with creative, marketing, content, data, and product development teams as needed.
  • Support Community, Marketing, and Product across various campaigns and activations.
  • Work closely with UX on testing customer flows based on various segments.
  • Develop messaging for new product releases that resonate with target audiences.
  • Manage the development of marketing deliverables with internal and external creative and production teams.
  • Create best practices for driving new users at various stages of a product’s life cycle (beta, launch, general release, new season, etc).
  • Aggressively find new opportunities and edges to increase product adoption and sustainable success.
  • Support partner initiatives thoughtfully, diligently, and strategically.
  • Take on special projects with enthusiasm.

A little about you:

• • You can effectively communicate (written and spoken) in English and Spanish
  • You have experience working on Go-To-Market growth strategies for other technology products
  • You have experience in paid media planning and executing integrated campaigns in Spanish and English designed to make an immediate impact
  • You are up for the challenge of making an immense impact when releasing new features and products by building anticipation in our community and delivering delightful experiences.
  • You thrive under pressure from multiple angles, laugh a lot, and enjoy working with passionate people.
  • You’re able to break down complex concepts into digestible, user-friendly ways.
  • You like and understand LaLiga and futbol
  • Passion for community with previous experience and demonstrated ability to communicate to all levels within an organization.
  • Strong subject matter specific writing skills and experience with Dapper products (NBA Top Shot, NFL All Day, UFC Strike).
  • You are capable of applying your skills yourself, with a team, and across a variety of use cases.
  • Technical competency to interact with Product and Engineering as needed, with the ability to story-tell and shape narratives for fan-facing experiences.
  • A culture raiser who thrives working in a fast-paced, results-oriented work environment undergoing hyper-growth with the ability to pivot with confidence.
  • Background with products that use high amounts of incentives, loyalty, and gamification – gaming / mobile gaming experience a plus.

Dapper Labs is the world’s first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.

Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies.

We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. Dapper Labs’ current studio partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.

Visit our website to learn even more about Dapper Labs, including information about benefits and perks.

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