BlackLine (501+ Employees, 51% 2 Yr Employee Growth Rate)

26% 1-Year Employee Growth Rate | 51% 2-Year Employee Growth Rate | LinkedIn | $220M Venture Funding

What Is Employee Growth Rate & Why Is It Important?

Get to Know Us:

It’s fun to work in a company where people truly believe in what they’re doing!

At Blackline, we’re committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

Make Your Mark:

The Client Marketing Specialist role is designed to support marketing efforts aimed to grow the customer marketing and advocacy footprint for BlackLine. The Client Marketing Specialist will be responsible for the overall management, improvement, and upkeep of BlackLine’s Reference/Advocacy Program through BlackLine Champion Rewards, and Reference Edge. This program’s primary purpose is to provide sales and other internal stakeholders with existing and new client information and connect them with clients who are willing to speak on BlackLine’s behalf to other clients or potential clients to help Marketing generate leads and the Sales team close deals.

This includes managing associated software to document client activity, identifying and procuring customers for reference calls, speaking engagements, events, webinars, and documented customer marketing assets and proof points to support our internal and external stakeholders. This position will also help increase and nurture client engagement through relationship building to drive more opportunities for new customer marketing assets, including case studies and client speakers. Including client outreach and building client relationships that would ultimately result in the documentation of their positive BL implementation journey, experience, success, and product use.

This role supports the Sales and Customer Success Operations by daily reviewing customer usage data, and customer profiles in Reference Edge and BlackLine Champion Rewards to fill requests for references, speaking engagements, and customer asset needs and execution. The Client Marketing Specialist will become an expert at optimizing the use of Salesforce, BlackLine Champion Rewards (Influitive), Reference Edge, Kapost, Adobe, Jira, and Gainsight platforms for advocacy purposes and customer marketing content management.

This position regularly communicates with customers/prospects, BlackLine Business Development, Sales, Sales Enablement, Customer Success and Finance Transformation teams, and Marketing team members.

You’ll Get To:

  • Manage, improve, and upkeep BlackLine’s Reference & Advocacy Program through BlackLine Champion Rewards (BlackLine Champion Rewards & Reference Edge).
  • Identify and procure customer references for reference calls and internal stakeholders speaking engagements, events, and webinar requests.
  • Identify and procure customers for the production of documented marketing assets, proof points, and quotable material.
  • Help increase, manage, and nurture client participation and engagement through relationship building to drive more opportunities that will result in documented customer marketing assets, including case studies and client speakers.
  • Connect sales with clients who are willing to speak on BlackLine’s behalf to other clients or potential clients to help Marketing generate leads, and Sales close deals.
  • Support Business Development, Sales, and Customer Success Operations by daily reviewing customer product usage data, and customer profiles in Reference Edge and BlackLine Champion Rewards to fill requests for references, speaking engagements, and customer asset needs and execution.
  • Become an expert at using and optimizing the use of Salesforce, BlackLine Champion Rewards, Reference Edge, Kapost, Adobe, Jira, and Gainsight platforms for advocacy and customer marketing purposes.
  • Create and analyze dashboards and reports to understand customer profiles to aid in fulfilling customer reference requests effectively, and efficiently.
  • Gather actionable data, provide recommendations, and communicate with customers/prospects, and BlackLine Business Development, Sales, Sales Enablement, Customer Success and Finance Transformation teams, and Marketing team members.
  • Acquire data from multiple systems and sources, analyze, and synthesize results to meet customer reference request criteria, and make client recommendations.
  • Prepare monthly management and cross-functional reports to share customer feedback, quotes, new champion/advocate references in both BlackLine Champion Rewards, and Reference Edge.
  • Manage budget to secure new swag, order and manage inventory for fulfillment of swag redemption in BlackLine Champion Rewards.
  • Systematically manage, and track customer advocates in Reference Edge, document high-impact client stories across the BL user base, and traffic case study content tasks and workflow in Kapost and Jira.
  • Serve as a single point of contact for sales references, suggestions, nominations for existing and potential references.
  • Communicate, follow-up, and document outreach to client champions, sales representatives, and account contacts to deliver customer contacts and accounts in Reference Edge and BlackLine Champion Rewards.
  • Create and execute new challenges and track customer activity in BlackLine Champion Rewards to identify new advocates, educate users, and increase client engagement.
  • Help drive and manage client participation for customer marketing needs, content creation, and develop a pipeline of existing customers to leverage for multiple customer reference requests and needs.
  • Collaborate with sales executives to align new opportunities with customer references.
  • Own and continuously update current Reference Edge customer profiles.
  • Act as a trusted advisor to business development and sales teams.
  • Evangelize the customer advocacy program wins on a regular basis to increase adoption of the program.
  • Perform other projects and duties as assigned.

What You’ll Bring:

  • 3 years of experience in related field.
  • BA in Marketing or related field or BS in Business
  • Have previous experience with Salesforce.
  • Have the ability to learn and adapt quickly to new software training and use: Reference Edge, Influitive, Kapost, Gainsight, Adobe, Jira, Word, Excel, PowerPoint.
  • Be able to navigate websites and gather information from external review sites.
  • Create simple reports in Excel and have the ability to synthesize information.
  • Be able to write, edit, and comprehend BL product information.

We’re Even More Excited If You Have:

  • Possess strong analytical and technical skills.
  • Have solid project and task management, organization, and planning skills.
  • Be an exceptional communicator both verbal and written.
  • Be able to work independently with minimal supervision and guidance.
  • Have the ability to be flexible and adapt quickly.
  • Be able to reach out, communicate, and ask for participation of accounting professionals at manager and above levels.
  • Have the ability to learn new skills.
  • Absorb and understand software and product information.
  • Have relevant experience at a software company or similar industry.
  • Be a self-started, self-motivator, results-oriented, team player, and collaborator.

Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world’s most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It’s a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A company who believes in providing the best possible service to its clients, and that starts with offering amazing perks to its employees. These perks include 100% coverage for healthcare, vision, and dental, 401(k) matching, ESPP, food, drinks, games, and so much more!
  • A culture where BlackLiner’s continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

Tagged as: >50% 2 Yr Employee Growth, 501+ Employees, Hide US-Only Jobs, Venture Funded

Job Overview
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