Content Marketing Specialist (Plus) – Thinkific / Thinktific

Are you a passionate creative with a knack for finding the right words to inspire action in an audience? Do you get excited about sharing inspiring and impactful stories with the world? Can you take a vision and turn it into content that is aligned with specific metrics and goals? You’re looking for a big challenge that holds big opportunities—and you’ll find that at Thinkific!

As the Content Marketing Specialist (Plus) at  Thinkific, you’ll craft content that both drives awareness of the Thinkific Plus brand and acquires new customers. While you may have dabbled in a bit of everything in past roles, you now specialize in storytelling, creating content for blogs, case studies, social, and landing pages. You’ll be responsible for driving the execution of the content marketing strategy we have in place, identifying content opportunities that help Thinkific rank on organic search, drive video views, and capture the attention of customers. You don’t just craft compelling content—you have a plan for promotion, too.

In this role, you will:

• Write, edit, and publish original content supporting our demand and lead generation efforts both on platform and guest posting off platform
• Build case studies, blogs, ebooks, video scripts, webinars, whitepapers, emails, and similar content that can be either new or repurposed from existing material
• Outline and execute a social strategy designed to generate new traffic and leads across all of our platforms
• Identify social content collaboration opportunities with Plus partners, including conducting livestreams on YouTube, Instagram, and LinkedIn
• Help contribute to a content calendar and are looking to help create content across channels and customer funnel stages for maximum reach and impact
• Work closely with the SEO lead and Plus Campaign Strategist to refine strategies and execute on content initiatives
• Build content for varying personas and audiences (including different verticals within the mid-market and knowledge entrepreneur space)
• Wear your conversion optimization hat to test and optimize landing page copy/design and CTA impact

To be successful in this role, you likely:

• Have experience in content writing or content marketing for 2+ years and are now looking to take your career to the next level
• Demonstrate experience crafting content for written materials, videos, infographics, landing pages, and web copy
• Understand the power of storytelling and have experience with contributing to a company’s written voice and thought leadership content(bonus points if it was for SaaS)
• Have a good understanding of best practices across all social media platforms, and enjoy crafting content/posts on LinkedIn, Twitter, Facebook, and Instagram
• Able to understand and relate to different user personas and able to craft compelling content that speaks to the core motivating drivers of these audiences
• Are a strong writer with a penchant for cranking out a high volume of content without sacrificing quality

You might be the person we’re looking for if you:

• Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
• Have experience working on a B2B SaaS marketing team
• Are empathetic, and can put yourself in the shoes of your audience and internal stakeholders to anticipate their needs
• Are proud of past wins generating a large number of consistent, relevant leads from content marketing
• Plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary.
• Have led content initiatives such as a webinar program, podcast, or content series.
• Are constantly thinking outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
• You are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!

Bonus points if you:

• Have scaled a content program resulting in significant revenue impact
• Have already created your own online course (extra points if you’ve used Thinkific)! If you’ve created your own online course, you already know exactly how our customers think (and how we can find more of them)