Do you love to drive results by troubleshooting problems and providing strategic solutions to clients?
Do you value the opportunity to have several businesses as a way to get data for marketing experiments faster?
Does building relationships with your clients bring you energy? Does it light you up when they tell you how helpful your insights are (even for things outside of the scope of work)?
This is the opportunity for you.
We are looking for a growth-oriented Facebook Ads Strategist to join our team in working directly with clients to grow their ad accounts by providing strategic analysis of what’s working, what’s not, and implementing action plans.
My name is Bunty SomRoy, the owner and head marketing strategist of Red Pine Digital.
For this reason, I’m going to cover not just the business but give you an inside peek of my own background.
I have been based in Canggu, Bali over the last few years and Chiang Mai, Thailand prior. Originally from Washington, D.C.
I never had a professional career in America. I worked primarily in retail and in seasonal jobs working at ski resorts and bike shops between Colorado and California.
I pursued the path of entrepreneurship after processing some existential issues I was dealing with in 2015 and made the decision to learn what running a business was all about.
Enter the Dynamite Circle and DCBKK – their annual conference in Bangkok, TH. I came as a volunteer in 2016 after purchasing a one-way ticket to Asia and never looked back.
From that point, I dedicated my efforts to be of service to anyone that needs problems solved in their business to learn and develop my skills.
I found a few opportunities doing landing pages, CRO, and 1 small FB ad gig before working as an official marketing manager for 1 DCer who was launching a membership site.
In 2018, I left that job and started freelancing again by focusing on solely FB ads.
After a lot of pivots, I settled into B2B SaaS. Pretty soon after successfully getting results with FB ads for SaaS companies, my clients asked about Google Ads.
So I brought on a partner who leads strategy on Google & YouTube ads.
Fast forward to the time of writing this job post, we are managing over $100k/mo in ad spend across our clients. It may not sound like a lot compared to other agencies, but every $ counts for our SaaS clients who mostly consist of bootstrapped founders.
I’ve brought on a few junior media buyers to grow the FB ad accounts on a day-to-day and my role has shifted to the head strategist that our clients and team rely on as the go-to expert. I find myself giving the same level of insight to SaaS founders as they would receive from a CMO. Once we agree on the strategy, I take the plan to our media buyers and make sure it gets done.
This last part is what I’m looking for in this role to replace myself in.
Knowing that someone is taking care of our clients and their ad accounts are moving forward will allow me to focus on bringing in more clients, driving the growth of our business.
The team is fully remote spanning across Europe to New Zealand with clients primarily in North America.
The mission of the Senior Paid Traffic Strategist is to replace my current role as the go-to expert for our clients and team members to make sure the accounts are growing and our client needs are met.
The Senior Paid Traffic Strategist role demands an individual with exceptional strategic, analytics, organizational, communication, and interpersonal qualities.
You must have already demonstrated success in managing FB Ad campaigns for clients scaling media spend up to $10K/month in B2B verticals for info-products, affiliate marketing, high-ticket consulting, or SaaS, using techniques like lead magnets, webinar funnels, tripwire products, etc.
This individual is responsible for being the B2B SaaS Subject Matter Expert that both our clients and team look to for guidance, including aspects of strategy, planning, management, optimization, and reporting.
Client and team meetings are generally held between 8 am to 12 pm EDT, which you’ll need to be available for.
While this role will require who can hit the ground running, you’ll be brought up to speed with the intricacies of SaaS so you can “speak the language” with our clients.
Some things that you’ll probably need to learn right from the get-go:
Once there is a long-term fit and you know how to improve the business as a whole, we can explore revenue-sharing opportunities in addition to base salary.
Here are some projects that I tackled myself over the last few months that you would be responsible for if these scenarios occurred in the future.
Aside from the hard skills, you’ll learn from serving SaaS clients, you’ll also…
Your professional and career growth is as important to us as it is to you. You will be provided access to a combination of books, courses, and paid communities.
Some resources that you’ll be required to take as on-the-job training/growth:
We have a multi-part hiring process: