Growth Marketing Manager – Rain

249% 1-Year Employee Growth Rate | 794% 2-Year Employee Growth Rate | LinkedIn | $12.6M Venture Funding

What Is Employee Growth Rate & Why Is It Important?

As such, we are looking for a Consumer Growth Marketing & Engagement Manager. The ideal candidate has extensive experience implementing direct-to-consumer digital marketing campaigns, as well as backbook customer engagement initiatives, ideally within agile environments. You will be responsible for driving our full-funnel consumer marketing strategy, leveraging both traditional, as well as new and innovative marketing channels. You must have a passion for all things growth hacking, starting from consumer acquisition all the way down to user engagement and churn prevention. This is a pivotal role, at the forefront of consumer fintech innovation. As the main interface between the Rain and our customers, you will be at the heart of our consumer feedback loop and help shape Rain’s direction for many years to come.

You should have extensive experience implementing and managing consumer marketing campaigns across all major digital platforms, preferably in the fintech, consumer credit, consumer banking, or consumer tech industries.

 

Responsibilities

• Manage mobile app user acquisition – Develop and execute strategies to drive mobile app user sign-ups and optimize active user acquisition costs
• Manage mobile app user engagement – Develop and execute strategies to drive app user engagement
• Strategic planning – Develop and execute full-funnel marketing tactics, with an early focus on consumer activation and engagement
• Agile marketing ninja – You will deploy initiatives in short sprints, build MVPs baking in minimum viable statistical significance, and iterate rapidly
• Testing & learning – Core to the agile methodology, you will manage a constant backlog of initiatives and continuously refine campaigns based on key learnings across creative, value proposition, landing pages, bidding strategies, etc.
• Performance tracking – Be laser focused on key marketing KPIs, constantly looking for ways to improve. You will also help implement and manage the suite of tools required for campaign management and analytics
• Competitive analysis – Closely monitor our competitors and adapt our strategies based on competitive and overall market trends
• Creative – Manage an army of creative talent to develop the most compelling consumer facing static and video assets and work closely with our design team to align materials with Rain’s UI/UX

 

Qualifications

• At least 5+ years deploying consumer digital marketing campaigns and bottom-of-funnel engagement tactics, with an emphasis on mobile app sign-ups and engagement
• Agile marketing experience strongly preferred
• Exceptional mastery of all things growth hacking
• Strong analytical mindset, with the ability to build and manage tests from launch, to statistical significance, to post-mortem analysis
• Strong understanding of consumer fintech and financial wellness preferred
• Impeccable presentation skills and excellent verbal, written, and interpersonal skills
• Proven ability to thrive in a fast-paced, global organization
• A willingness to learn and grow

Tagged as: >100% 2 Yr Employee Growth, 51-200 Employees, Hide US-Only Jobs, Venture Funded