Standart (1-10 Employees, 2 Yr Employee Growth Rate)
Standart is hiring a marketing manager to run our marketing operations. We publish a quarterly print magazine about specialty coffee culture catering to professionals and enthusiasts all over the world. Our magazine is our product, and the job is to ensure it is enjoyed by as many readers as possible.
We are looking for someone who understands that marketing isn’t just social media likes. You don’t need to have senior marketing experience, but the terms such as conversion rate, customer acquisition cost or lifetime value shouldn’t scare you. This role is for someone who is excited to drive more coffee enthusiasts to subscribe to Standart, and who believes in her or his ability to achieve it.
Standart is a bootstrapped, founder-led, and fully-remote company. We have no central office and no set business hours. Our team works in four different time zones, from the UK to Japan. You can work from wherever you like, but you will need to ensure at least 4 hours a week of overlap with Central European Time for team calls. We’re looking for someone who thrives on autonomy and reacts to it with a high level of accountability. We need you to define your work habits, deliverables, schedule, and, most importantly, follow through and get things done. We’re not interested in how many hours you work—we’re interested in the quality of that work.
We’re a small team, but we’re also a very close team. Trust and openness are important to us. Everyone on the team has an important role to play, and everyone has an impact.
About the job
Our core product—a subscription to Standart—is a quarterly delivery of a beautiful print magazine that comes with a sample bag of some of the best coffee in the world. As a bonus, our subscribers get access to an ever-growing online community of fellow coffee enthusiasts, with exclusive content and perks for members.
You should be familiar with the world of coffee, enthusiastic about our work at Standart, and driven to make sure as many people as possible get to enjoy it. To measure how well you are doing in the role of the marketing manager at Standart, we’ll be looking at how many new subscribers are joining Standart every month. At the end of the day, growing our readership will be your job.
Here are some examples of what you might be working on:
- Oversee and improve our ongoing collaborations with YouTube creators;
- Develop brand building or sales activation collaborations with coffee shops, coffee roasters and equipment manufacturers.
- Post on Standart’s Instagram channel every other day, following our communication strategy;
- Email marketing. Continuously improve our email flows for abandoned carts or signup forms. Experiment and create new flows and send one-off email campaigns (announcing a new issue, for example).
- Manage Facebook and Google ads on a weekly basis and create new campaigns.
- Prepare a brief 5–10-minute report of our subscriber growth and marketing activities at our monthly meeting.
You will work closely with our founder and marketing director, Michal, but you will have plenty of autonomy. You will set targets to Standart’s key metrics and instil a culture that values success. It’s not just doing the work, but doing work that lasts. You will have a marketing budget to work with and an option to engage marketing consultants and outsource help. Being resourceful and having a bias toward getting things done, not getting bogged down, is a key trait for this role.
The role carries responsibility. We have one core product, and the company’s existence depends on the effective marketing of that product. You need to understand this responsibility but approach your work systematically and calmly, with an eye to the future. Don’t stress the small stuff; it’s the long game that matters.
We are a small team with varied responsibilities that feed into each other. At Standart, we all work toward the same goal. We are looking for someone who has an optimistic attitude and avoids blaming and shaming.
You need to own the concept of being responsible for communicating our product. Unless you tell us otherwise, we will assume that you have all that you need to get the job done. You should thrive on autonomy and respond with a high degree of accountability.
Copywriting is a vital skill for this role. You should intuitively understand the voice and tone of Standart and know how to get a point across.
You will have to learn how we work and adapt, but we also want to be shown new ways to work. Even though you will be responsible for our marketing operations, there may be times when another course or route will need to be taken to achieve an outcome. We expect you can commit to doing your best work even when things are less than perfect.
We’re not looking for someone who does their best work in a crisis, but someone who—through planning and routine—can avoid those crises and get the job done within a healthy number of work hours.
Pay and benefits
Standart is an EU company legally based in Slovakia, and within the scope of our work engagement, you will act as an independent contractor of Standart. Based on a contract, we pay a progressive salary that will start within the range of €25k to €27k per year, depending on your experience and qualifications with team-wide quarterly bonuses, and increase to €45k in increments corresponding to achieved milestones over the next three years.
We understand that to do your best work, you need to be in good health, both physical and mental. We believe in providing ample time off, flexible working hours, and time for creativity.
We offer other perks and benefits such as supporting you in continuous learning to expand your knowledge and inspiration, yearly team get-togethers in different cities around the world, equipment, quality reading, and excellent coffee.
How to apply
We are accepting applications for this position until May 26. We will let you know when we’ve received it and will get back to you once we have had time to make an evaluation.
Please send us a CV and a cover letter introducing yourself, which will give us a taste of what working with you will be like. About 600 words should do it. Be sure to let us know why you chose us, why we should choose you, and a little about how you would approach some of the example projects detailed above. As a print publication and fully-remote company, we value great writing and effective communication. Show us what you’ve got.
We look forward to work together!
Standart seeks to provide a work setting that allows you the support and encouragement you need to do your best work, and we encourage candidates from all backgrounds to apply.