Marketing Operations Manager – Tackle.io
MarketingBookmark Details
Tackle.io (51-200 Employees, 365% 2 Yr Employee Growth Rate)
120% 1-Year Employee Growth Rate | 365% 2-Year Employee Growth Rate | LinkedIn | $13.3M Venture Funding
What Is Employee Growth Rate & Why Is It Important?
Tackle is a fast-growing B2B Saas company, dedicated to helping our customers establish and grow their revenue streams through the hyperscale Cloud Marketplaces (AWS, Azure, GCP, IBM/RedHat). Tackle’s platform makes it possible for our customers to leverage the Marketplaces, without needing significant Engineering resources and we make it easier for those customers to manage, maintain and scale their Marketplace businesses as they grow. As part of that journey, Tackle becomes a trusted advisor to many different stakeholders within our customers’ organizations: Sales, Alliances, Finance, Operations, Product, and Engineering. We are backed by two of the world’s greatest SaaS investors – Bessemer Ventures and a16z and our vision is to change the way that software is sold.
We are looking for an experienced and data-driven Marketing Operations Manager to join Tackle’s Revenue Operations team. In this role, you’ll own the marketing software stack, develop success metrics and performance measurements for our revenue funnel, and provide data and insights to the marketing team around the effectiveness of their campaigns and programs. In addition, you will be involved in key projects and deliverables across the Go-To-Market teams.
This role will report to the Director of Revenue Operations and partner closely with Tackle’s marketing team to deliver results and help the company achieve its mission.
Responsibilities:
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- Own and administer the marketing technology stack, including Hubspot, Drift, Zoominfo, Terminus, etc.
- Help ensure all marketing and sales systems work in concert to provide reliable data and oversee data hygiene, enrichment, classification, and usage.
- Measure, analyze and report on the impact of marketing campaigns, and provide insights and recommendations on optimization campaign strategies.
- Identify areas of inefficiency for process optimization and propose solutions that will scale as Tackle grows
- Update and maintain our lead funnel definitions and process, routing, and prioritization to the sales team
- Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, conversion, velocity, value, and return of activities and investments.
- Partner with core marketing, sales operations, and sales leadership to refine and improve lead lifecycle processes and metrics using data insights and feedback (e.g. lead scoring, service-level agreements, workflows, lead sourced/influenced ratios)
What you’ll need to be successful:
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- 3+ years working as a Marketing Operations Manager, with a focus on marketing tools and technology
- Admin level proficiency in a marketing automation system (currently Hubspot) and CRM (Salesforce)
- Creative thinker with strong technical skills and a knack for deconstructing and solving complex problems
- Use data to provide insight and make recommendations to improve marketing processes and results
- Working knowledge of account-based marketing platforms eg (Terminus, 6Sense, etc)
- Self-starter, reliable team player, ability to work autonomously
- Passion for working in dynamic, fast-paced, rapidly evolving environments
- A great sense of humor, empathy, and team-first mentality
TACKLE VALUES:
Start with the customer – We exist to help sellers sell more & sell faster, and we measure all of our decisions with our customers’ goals at the forefront.
How we embody this value:
-We celebrate when our customers celebrate
-We’re active listeners and intent observers
-We always aim to be consistent, reliable, and trustworthy
Paint the art of the possible – We continuously innovate on how we do things, always looking for a better, smoother way for our customers and for each other.
How we embody this value:
-We think big to solve problems and make our customers lives easier
-We challenge the status quo, break down barriers, and aren’t afraid to experiment or get uncomfortable
-We take calculated risks, we own our mistakes, and we support one another
Operate with integrity – We have a bias for action and we communicate both internally and externally with candor, empathy, and authenticity.
How we embody this value:
-We first seek to understand and then take thoughtful action
-We are committed to fostering inclusivity and belonging for all employees
-We’re accountable for our work and responsive to issues impacting colleagues and customers
Learn and grow together – We work as a team, we celebrate wins, and we have fun together as we strive for professional and personal growth.
How we embody this value:
-We’re curious and cognizant of emerging tools, trends, and new ways of looking at old problems
-We’re purposeful about supporting and connecting with other teams across the company
-We invest in personal wellness & professional development and we believe in aligning personal and professional passions
The Process:
We have a transparent and streamlined hiring process that can typically be completed in one to two weeks:
· Phone screen
· 3 additional video chat interviews (on occasion there may be opportunities for in-person interviews)
· Offer
Benefits of joining the Tackle Team:
Full-time employees currently enjoy these amazing benefits:
· Work remotely
· Competitive Salary
· Health, Dental and Vision Coverage
· Company off-site Summits
· Monthly Wellness Reimbursement
· Internet and Phone Reimbursement
· $500 Home ergo/office set up
· Generous Vacation Plan
· 401k
· Technology tools to do your best work
· Company Surprises and Swag
· Awesome Co-workers
We are a welcoming and diverse team with a wide range of backgrounds and experiences. We were born and built remote and welcome others who believe remote companies are the way companies will be built into the future. At this time, we can only accept applicants who reside within the United States.
Tackle.io is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation