Product Marketing Manager (Remote) – US & Canada

As a Product Marketing Manager at Nightfall, you’ll drive the go-to-market strategy to activate Nightfall’s DLP solution for cybersecurity and compliance personas. You’ll partner closely with product management, sales, and customer success teams to execute on a variety of product marketing initiatives. You will collaborate with product and sales teams to develop product positioning, messaging and sales enablement to create a cohesive go-to-market motion. You will have the opportunity to create the narrative for our vision through our upcoming product releases by strengthening our customer relationships, contributing to product development and becoming a subject matter expert on data loss prevention. This role will have a large impact on growing our revenue. Success in this role is measured by the impact made on creating pipeline and revenue.

Responsibilities

• • Create a go-to-market strategy and leverage resources from product, sales, marketing, and partnerships for strategic initiatives
  • Develop product positioning, value based messaging, technical content and demand generation content for consumption online, in campaigns and events
  • Bring products to life with a best-in-class launch process that leverages all channels to excite, amaze and inspire our industry
  • Produce effective sales training and enablement materials (i.e. presentations, solutions briefs, and demos) for the field and partners
  • Develop compelling customer-facing presentations for Nightfall DLP solutions
  • Become the in-house expert on Nightfall products and competitive solutions

Skills/Experience

• • 3-5+ years of experience in product marketing at a high tech company (experience with data loss prevention and cybersecurity is preferred)
  • Ability to craft differentiated positioning and messaging, build effective sales content, and deliver compelling presentations
  • Ability to discern complex product information into value based messaging
  • Demonstrated execution of GTM activities for product launches
  • A “general manager” mentality and someone who enjoys working in a fast-paced and sometimes ambiguous environment
  • Strong communicator with exceptional written and verbal communication skills
  • Experience creating a wide array of content: data sheets, videos, blog posts, case studies, etc.
  • Experience with enterprise technology and the sales cycle
  • Ability to collaborate cross-functionally and demonstrated success delivering results
  • BA or BS required; MBA preferred
  • Strong creative writing skills, with an eye for good design
  • Comfortable working with and analyzing data

Bonus Points

• • Experience with technology products that target developers, security and compliance teams
  • Understanding of the global market around data loss prevention, cloud access security brokers (CASB) and related security markets
  • Experience marketing to small, medium and large security software buyers in highly regulated industries
  • Experience using Salesforce
  • Knowledge of machine learning, cybersecurity and/or data security

Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it’s a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint – such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We’re a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at [email protected].