Programmatic Campaign Ops/Ad Ops Specialist – Madison Logic
Marketing
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Madison Logic (201-500 Employees, 103% 2 Yr Employee Growth Rate)
43% 1-Year Employee Growth Rate | 103% 2-Year Employee Growth Rate | LinkedIn | $0 Venture Funding
What Is Employee Growth Rate & Why Is It Important?
About Madison Logic:
Our team is reshaping B2B marketing and having fun in the process! As a truly global company, we take pride in the diverse backgrounds of our team. When joining Madison Logic, you are committing to giving 100% and always striving for more. Work with & learn from an incredible group of people who care about your success as much as they care about their own. Our team is at the heart of what we do and our success starts with you!
Remote work note: Please refer to the job posting detail to determine what (if any) remote work options apply to the specific job advertised. Not all positions are available in all countries/regions. Where applicable, remote work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. It requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.
* United Kingdom: Remote Work is available to all applicants residing & authorized to work in the UK
* United States: Remote Work is available to applicants who reside in, and are authorized to work from, the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, New York, Oregon, Texas, Utah, Virginia, Washington State.
* Singapore: Remote Work is available to all applicants residing & authorized to work in Singapore
About the Role:
The Programmatic Specialist will play a critical role through day-to-day management of Madison Logic’s digital advertising campaign implementation, pacing, and optimization. As part of ML’s Campaign Operations organization, this role will work closely with Client Success to ensure the successful execution, delivery and performance of our customers’ digital marketing campaigns.
This role will work to improve current display operations processes in terms of forecasting/targeting/optimization strategies to improve upon current standards and benchmarks. They will also be the programmatic Subject Matter Expert and active resource for campaign managers who own campaigns through live support and content creation for the organization’s internal wiki.
What You’ll Do
- Evolve current bidding approach on current DSP including but not limited to bidding strategy, targeting strategy, 3rd party data strategy (DMPs, brand safety vendors, etc), private marketplaces, & direct deals
- Evaluate and set campaign performance standards
- Improve campaign setup strategy including but not limited to inventory targeting strategy and campaign setup hierarchy strategy
- Campaign troubleshooting as it relates to pacing, performance & pixels
- Campaign Management strategy – Design and implement strategy tailored to the start/mid/end of months across strict and fluid campaigns
- Inventory forecasting- Recommend an improved method to forecast impression avails & partner with product to implement display forecast strategy into ML proprietary forecasting tool
- Parachute in to assist with campaign issues (planning/targeting challenges, setup, xa0troubleshooting, post-launch performance troubleshooting, optimization guidance, etc)
- Maintain display knowledge base (KB) within the IKC – Create/support FAQs, Develop operational best practices
- Campaign implementation and launch support
- Maintain and publish quarterly ad specs (partner with Marketing team), benchmarks, and additional relevant material helpful to the wider org
- Increase operational efficiency for both pre-launch and post-launch processes
- Continuing team education with Sales and Post-sales
- Support the definition of digital advertising best practices and policies
About You | Basic Qualifications:
- 5+ years backend hands-on programmatic advertising experience (Campaign Management)
- Deep knowledge of DMPs and buy-side DSPs
- The Trade Desk and Google Ads certified preferred
- Demonstrable expertise with Excel/Sheets
About You | Additional Characteristics:
- Exceptional communication skills, both verbally and via email with a knack for explaining complex concepts into a straightforward manner
- Naturally comfortable and effective communicating with diverse people and individuals at various levels within the organization one on one or through group presentations
- Self-starter who can think quickly and creatively in a fast-paced environment; comfortable with ambiguity and rapid change
- Ability to investigate, analyze and solve problems, and clearly communicate results both internally and externally with partners and customers
- Eager to get hands-on with the technology and figure out how things work
- Excellent analytical skills
- Excellent organizational and project management skills
- Accustomed to handling multiple responsibilities, tasks, and projects
Expected Salary
Base Salary: $72,000 – $80,000/year
Additional Compensation: $3,000 – $4,000/year
Pay Transparency:
We are committed to paying our team equitably for their work, commensurate with their individual skills and experience.xa0 Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.
We will provide more information about our perks & benefits upon request.
Who We Are:
xa0Our Vision: We empower B2B organizations globally to convert their best accounts faster
xa0Our Values:xa0#TEAMxa0xa0xa0xa0xa0#OWNITxa0xa0xa0xa0#RESPECTxa0xa0xa0xa0xa0#EXCELxa0xa0xa0xa0xa0#EMPOWER
Our Commitment to Diversity & Inclusion:
Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.
Privacy Disclosure:
All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only.xa0
For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website (https://www.madisonlogic.com/privacy/).xa0
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