Senior Product Marketer – Doist

Description

At Doist, our mission is to inspire the workplace of the future by creating simple yet powerful productivity tools that promote a more fulfilling way to work and live.

We’re a multidisciplinary, fully remote team of 90+ people who are passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our five core values into nearly every single thing we do.

• Independence. Others can trust that you’ll deliver on time and your teammates don’t need to worry about you keeping your word.

• Mastery. You love what you do and care deeply about the quality of your work, down to the smallest details. You’re continuously learning and pushing yourself to the limits of your ability. You’re never satisfied with the status quo.

• Communication. Your communication is clear, concise, and engaging whether you’re explaining a complex idea or providing feedback to a teammate.

• Ambition & Balance. You aspire to put a dent in the universe. To do this, you set high standards for yourself and those around you. The time you spend on work isn’t measured by quantity, but by quality.

• Impact. You’re able to take a bird’s eye view to pinpoint and then solve issues that have a high impact on our customers, our team, and our company. You’re committed to the health and success of both your teammates and Doist as a company.

We invite you to visit our blog to learn more about us, our values, and how we work.

Your Role

As the product marketer dedicated to Twist, you’ll collaborate with nearly every other team at Doist to bring the product to life across Twist’s existing (and potential) user base. You’ll balance analytics and creativity when devising marketing campaigns to showcase anything from a small bug fix to a massive feature release. With your counterpart on the product team, you’ll dive deep into learning about Twist’s users, how they use the app, and how best to communicate with them.

On a day-to-day basis you’ll:

• Plan, develop and execute product marketing campaigns of varying scopes for Twist.

• Collaborate with marketers, brand designers, and full-stack developers to showcase Twist across multiple marketing channels.

• Dig into data and speak with Twist users in order to understand our user lifecycle and how the app solves peoples’ pain points (and how it could solve others).

• Write and edit copy of varying lengths, from a Twist changelog to a Twist blog post.

• Review and suggest improvements to Twist’s existing product marketing tools like lifecycle emails, the Twist website, and Twist app store descriptions.

• Engage in co-marketing activities with third-party developers and partners.

About you

It’s important to us that the person we hire can thrive and be successful in this role. To do so, you have relevant experience:

• Managing data-informed, high-impact marketing campaigns of varying scopes that achieve key business goals.

• Researching customers in order to map out the nuances of a user lifecycle.

• Writing and producing short-form and long-form product-related blog posts, videos, guides, and/or other types of content with various writing styles.

• Defining go-to-market strategies and positioning products and brands.

• Thinking out of the box for unique and creative ways to communicate product details with users across a wide spectrum of marketing channels.

• Mastering SEO, traffic analytics, email analytics, marketing data dashboards, CMS, technical product specs, development workflows, support workflows, GitHub, and more.

• Prioritizing several different projects with requests from multiple stakeholders to hit moving deadlines.

Requirements

Not sure the role is a good fit for you? That’s okay! We’d still be happy to consider you. Here’s what the process will look like:

1. Submit your complete application. This including a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!

2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you’ll receive a response regarding the status of your application typically within one week. Don’t panic if it takes a bit longer, everyone will get a response.

3. Value-alignment interview with Hugo (Product).

4. We’ll ask you to complete a take-home test project.

5. Test project and marketing interview with Aer P. (Product Marketer)

6. Culture contribution and values interview with Brenna L. (CMO)

Benefits

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• Work from anywhere in the world. We never place restrictions on locations.

• Design your own schedule. Work no more than 40 hours/week.

• Competitive pay. Our formula-based salary calculation provides a highly competitive rate based on your skills and location.

Expand your professional skills

• Pursue personal projects. All Doisters get one month per year to spend on a work-related project they’re passionate about

• Attend conferences. You’ll have a recurring budget to spend on attending conferences that grow your professional knowledge, skills, and network.

• Company retreats. Our annual company-wide retreats are unforgettable.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will cover the expense.

• Apps and services budget. You’ll have a monthly budget to spend on services that help you do your job.

• Hardware budget. You’ll have access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Generous time off. Doisters get 8 weeks (40 days) of PTO/year to use as they wish on vacations and national holidays.

• Parental leave. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.

• Invest in your health and wellness. You’ll have a monthly budget to spend on things like gym membership, healthy snacks, massages, health insurance, etc.

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All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at [email protected] (managed by Andrew G. & Mitch N. from People Operations).