The role of the VP of Marketing is to be a strategic marketing leader, who can not only help drive the marketing team forward through functional excellence, but who can also be a key cross-functional partner who can help drive operational maturity when it comes to marketing , product and go to market development. A successful candidate should be able to quickly ramp up on our unique business and work with the CMO, their peers, team and cross-functional stakeholders to advance key business priorities to achieve aggressive goals.
The initial area of focus for the role is to drive our product marketing function across both B2B & B2C to ensure we have the right products and services for both our consumers and clients, and that we are making the value we provide both evident and undeniable through effective go-to-market strategies. In this role you will be expected to lead a team of high performing marketers to build a deep understanding of the industry, our customers and consumers and use that knowledge to work cross-functionally to build world-class B2B & B2C products and get them to market in the most effective manner to further our mission to power a transparent and inclusive global cannabis economy. The VP that leads this team will play a critical role in defining how we do this, what we prioritize, and leading the teams that execute on the vision and we will look to them to put the right processes in place for the function to scale.
As a strategic leader of the organization, your role will require you to work collaboratively across the rest of the Marketing org, Revenue, Operations, Government Relations and Product teams to help identify and tackle key market opportunities based on a deep, data-driven understanding of markets and consumer behavior.
Weedmaps is the market leader in the rapidly emerging cannabis technology industry. Our platform connects cannabis consumers, dispensaries, doctors and brands to each other and provides a single source of accurate information for the industry. We help millions of consumers learn about and find Cannabis and thousands of organizations empower their employees, serve their customers, and build what’s next for their Cannabis business.
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Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.
So what are you waiting for? Join the Weedmaps family!
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