By May 29, 2017 Career Advice

The 2017 Getting Trendy report by reveals how large organisations are now driving the adoption of the on demand workforce.

It was once the small to medium sized enterprises (SMEs) who led the way in adopting talent agility platforms. But not any more.

The 2017 Getting Trendy report, conducted by, reveals how large organisations are driving the next phase of growth in the high-skilled, on demand workforce in Australia. The report indicates this is as a result of three major environmental shifts that are transforming the way organisations engage and manage people-related capability and capacity.

Survey Reveals Rise In Large Companies Embracing Freelancers

Major shift No. 1: Work functions are becoming more fluid

With the rapidly changing business environment, many individual workers see their roles and responsibilities expanding and changing faster than ever before to keep abreast of their organisation’s evolving needs.

At the same time, people are switching jobs more. Australians under 25 now average just 20 months in a role. The report cites research that estimates by 2020, average job tenure will be around three years and more than one in three workers will be employed on a casual basis.

Major shift No. 2: Companies are using hyper-specialisation as a competitive advantage

Accessing hyper-specialised talent is critical for Australian companies to compete in a global market place. However, due to Australia’s significantly small market compared to the US or Europe, Australian companies often struggle to bring in highly skilled full time workers.

The report indicates that in order to fill this gap large organisations are increasingly turning to the on-demand economy. The report predicts that:

80% of large organisations will use freelancers to fill most or all gaps by 2020

Major shift No. 3: Technology is changing the way we work

The report predicts a shift from talent ownership to talent access, similar to the Netflix and Spotify model for accessing movies and music. In 2014, contingent workers accounted for only 5% of the workforce in more than half the businesses surveyed by  The survey revealed:

Close to half of the organisations expect that contingent workers will make up at least 20% of their workforce within the next three years.

Online platforms are facilitating this access and enabling large organisations to move away from previously inefficient hiring and resourcing models.

The report also refers to the way in which technology has influenced where we work, referencing Bernard Salt, KPMG demographer who highlights that “super connectivity gives the Australian people even greater scope…or more precisely, greater control over where they live and how they work”.

The report refers to the way in which technology has better positioned businesses to collaborate and utilise talent. It also highlights the benefits of working flexibility, citing research from the University of Chicago which found that:

Job satisfaction was materially higher for workers who had some discretion over their hours and place of work.

Reasons for adopting on-demand talent

As identified in the report, the key benefits companies gain from adopting on demand talent are:

  • Speed of engagement – engaging talent quickly is essential to remain competitive with nimble competitors.
  • Cost savings – including reducing the cost of professional services and procurement, and a reduction in corporate redundancies.
  • Keeping track of cost and activity – the growth of talent as a service (TaaS) platforms has enabled large organisations to keep track of their consulting costs.

According to, large organisations are responding to these trends by building internal strategy teams, using freelance talent for project implementation and allowing more employees to work remotely.

Article Contributed By Virtual Teams Consultant, Korrine Jones. Image by Rawpixel

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